Adam DeVine’s Got Cirkul for the Super Bowl: Peter Berg Directs, Union’s Einar Edits

Actor/Writer/Comedian Adam DeVine is doing some Game Day shopping for his wife, Chloe (who appears as herself), in “You Got Cirkul?” the hydration brand’s first foray into Super Bowl advertising. The spot was written by Cirkul co-founders Garrett Waggoner (CEO) and Andy Gay (President), directed by Peter Berg, and edited by partner/editor Einar of Union.

Cirkul is going big, to the tune of 100,000 Starter Kits given away as part of the campaign. 

In the commercial, DeVine embarks on a frantic journey to find a Cirkul water bottle for his wife. As he searches desperately throughout the town, he inadvertently places an order for 100,000 bottles using his phone’s AI.

The comedic narrative not only highlights the hydration brand's unique product offering -  innovative flavor cartridges designed for reusable water bottles - but also showcases the lengths that fans will go to for hydration.

“Editing Cirkul’s first Super Bowl commercial was a blast,” says Einar. “Working with the passionate team at Eagle Eleven and with our fantastic Cirkul clients was a privilege from start to finish. They made it easy to bring their vision to life.”

Project Credits:

Client: Cirkul
Co-Founder / CEO: Garrett Waggoner
Co-Founder / Chief Brand Officer: Andrew Gay
Chief Marketing Officer: Steve Battista
Chief Operations Officer: Phil McKeating

Spot Title: “You Got Cirkul?” :60, :30

Production Co: Eagle Eleven Productions
Director: Peter Berg
Executive Producer: Elizabeth Rogers

Editorial: Union Editorial 
Editor: Einar
Assistant Editor: Joe Schiffer
Executive Producer: Joe Ross 
President/Managing Director: Michael Raimondi

Finishing/Mix: Hunter 
Flame Artist: Evan Guidera 
Flame Artist: Maury Rosenfeld
Graphics Artist: McKay Marshall
Graphics Artist: Mannix Rickenbacher
Graphics Artist: Emily Walenta
Mixer/Sound Designer: Milos Zivkovic 
Executive Producer: Logan Aries

Color: CO3 
Colorist: Stefan Sonnenfeld
Producer: Wesley Lewis