Production

As part of National Heatstroke Prevention Day, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) today launched new public service advertisements (PSAs) for their “Never Happens” campaign.  Pediatric vehicular heatstroke remains the leading cause of non-crash, vehicle-related fatalities for children 14 and younger and typically presents in...

Independent agency Drake Cooper has launched a new installment of its ADDY award-winning Fentanyl campaign, “All It Takes is Everything,” for Idaho’s Office of Drug Policy. Now in its third year, the campaign has successfully changed perceptions, increased knowledge, and in year one contributed to a 7.81% reduction...

After a long Finnish winter, summer is just around the corner, and that means one thing: barbecue season is about to begin. Directed by Pete Riski, known for his cinematic storytelling with a sharp eye for comedy, and produced by Directors Guild Helsinki, Lidl Finland’s new campaign film sets...

Travel lifestyle brand Away, this week unveils its Summer 2026 campaign “See it Differently.” Created in collaboration with Roman Coppola’s The Directors Bureau and Pennacky, a filmmaker renowned for innovative cinematic storytelling that captures the cultural moment, the campaign rejects the noise of constant commentary in favor of something...

An evocative new campaign created by Brave Makers for Kitchenware retailer Sur La Table celebrates noted cookbook author, food stylist and designer Mariana Velásquez with authentic style, heart, and a touch of magical realism. Aligned with the release of the Mariana Velásquez x Sur La Table collection, the central film...

Independent full-service advertising and marketing agency H/L Agency has launched a social campaign for McDonald’s, designed to promote the quick-service restaurant chain’s McCafé All-New Drinks. By creatively integrating a holistic influencer marketing approach, H/L engages with trends and sparks consistent waves of inspiration through phased activations...

May is Mental Health Awareness Month, and to mark the initiative, Droga5 has teamed up with SMUGGLER and Fenn O’Meally to address the thorny issue of how teens and young adults can start conversations with friends who may be struggling with issues like loneliness and isolation. In an emotional...