UNDERRATED and Stand Up Alaska Challenge the Status Quo with "RESIST" for Election Day

For Election Day, UNDERRATED is releasing “RESIST,” a 60-second film that turns one word into an argument. What happens when you resist? And what happens when we resist? It ends with a single command, VOTE, framed as the difference between life and death for the communities the film remembers.

“Resist” is more than a word. The film traces police brutality and the militarization of policing from the 1960s to the present, showing the cost of resisting alone, as seen in the killings of George Floyd, Renee Good, and Alex Pretti. It then shifts to what happens when people resist together: the Civil Rights Movement, Black Lives Matter, and No Kings. It closes with a call to come together, challenge the status quo, and VOTE.

The film is built entirely from Creative Commons, free-to-use archival footage and music, a deliberate choice to underline the message that information should not sit behind a paywall. It is openly progressive and anti-Trump.

Made for social, “RESIST” has spread organically, without paid media, even after drawing a content warning on Instagram. For the team, the warning only reinforced the film’s grassroots appeal and its central argument: that voices on the left are being systemically silenced.

All creative was handled in-house at UNDERRATED, which served as both agency and production company. The result favors the raw power of the historical record over polish, letting the footage make the case on its own.

“This film is deeply personal to me, and I had an original idea conceived and outlined well before a client was involved,” said ML Post, Creative Director and Director at UNDERRATED. “Ultimately, there was no better partner to have than Stand Up Alaska, who totally trusted the vision.”

The film was directed by ML Post, whose work with nonprofits has earned multiple Lions, Clios, and Pencils. His narrative work has screened globally, including at Oscar-qualifying festivals, and he actively seeks to partner with purpose-driven, deeply human-centric brands and clients.

“RESIST” was released on social in collaboration with Stand Up Alaska, The Black Flag, Cultura Movement, and Awareness Advocacy Change.

"GET OUT AND VOTE!”