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The Fans Come First: Why the Best World Cup Marketing Couldn’t Be Scripted
This hidden camera expert explains the secret sauce of fan passion and unpredictability that makes real person ads turn into magic moments.
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POV: "Our Industry Has Mistaken Branding for Belief"
Creative companies need to better explain what it means to be ‘human made,’ and how maddeningly complex a proposition that is.
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Cutters Editor Tim LoDolce and CDs Katie Bero and Brian Culp on the Art of Landing the Joke
First off, they all agree on a few things: The essence of good comedy is often in the writing, but it comes together in the edit. Action films rule. And Arnold Schwarzenegger is the nicest guy you could ever imagine. Th…
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BANDIT EDIT's Laura Relovsky on Navigating Constant Change
If BANDIT’s Laura Relovsky had one of those theme songs that baseball players get when they step to the plate, it might be David Bowie’s ‘Changes.’ That’s because, during the course of her career, she’s seen plenty. From…
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For Andrew Hutcheson of Voyager, Every Picture Tells a BTS Story
Production company EPs and producers all seem to share one thing: long lists of places where they’ve travelled to shoot. From far off lands to nearby ‘burbs, they’ve been everywhere, either on tech or location scouts or…
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Golden Time with Cut+Run Editor Julian Redpath
Music and mushrooms. It’s just a couple of takeaways from our recent back-and-forth with Cut+Run Editor Julian Redpath. A native South African who’s based in Cape Town, Julian joined the international post production com…
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Capturing a Fashion-Forward Spark with CANADA's Talia Collis
Vivid. Calculated. Beautiful. These are the first words that come to mind viewing Talia Collis' work. Recently signed to CANADA for US representation, she's a British film director with the taste of a photographer, the d…
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Staying on the Cutting Edge with Zoic's Aladino Debert
If you've been breathing for the past 25 years, you've probably seen Aladino Debert's digital footprint in some form or another. As Zoic Studios' Executive Creative Director & Visual Effects Supervisor, he oversees his t…
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Golden Time with Ataboy Studios' Rasha Clark
If you know Rasha Clark, you’d probably not be surprised to know she’s a bit of a theatre geek. It’s true -- while better known as the Head of Production at Ataboy Studios, the renowned New York-based production, design…
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Station Film’s Brendan Gibbons & Steve Orent on Earned Trust and Bringing the Funny
By Chandler Atton & Anthony Vagnoni When you talk about long-running comedy teams, you’ve got to include The Brendan & Steve Show. Never heard of it? Well, if you’ve hired Brendan Gibbons to direct one of your comedy co…
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Golden Time with ELEANOR's Sophie Gold
Sophisticated. Urbane. Elegant. Princess Kate, you think? More like Sophie Gold. The Founder and President of the international production company ELEANOR, Sophie’s career has taken her from London to New York to L.A., w…
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Tapping the Zillennial Zeitgeist with Merman's Roisino
If you’re not yet familiar with the name “Roisino” (pronounced “Row-sheen-Oh”), give it a few more months. Recently signed with Merman UK, this Irish director-influencer-tastemaker has injected herself directly into the…