Viewpoints

By Chandler Atton & Anthony Vagnoni One might think, with all the changes happening across the TV commercial landscape, that the Super Bowl would somehow become less super than it’s been in the past. Is the Big Game still adland’s night of a thousand stars? Has the passion,...

Well-known and well-liked, she’s got a contact list to die for and industry friends peppered from coast to coast....

By Luke Lashley, Owner of Departure In commercial production, the balance of power has evolved. Once defined by the prestige of production companies, the industry is now increasingly shaped by the individual brands of directors. While production companies remain essential, they have shifted from being the product to becoming the...

A social media maven and former journalist, her skills at landing work, closing jobs and connecting people is legend...

By Zach Fortin, Executive Producer, Mr. Bronx Audio Post Even legacy companies, with their established structures, can adapt to operate lean and efficiently in today’s fast-paced industry. But scaling in 2025 presents unique challenges, especially as trends like generative AI, cloud computing, and remote workflows reshape how businesses operate....

A driving force behind this West Coast production company, she juggles family and folk life in between producing TV spots and long form content....

By Becca Falborn, CEO and Founder/President of Little Bird In the fast-paced world of advertising, the rapid evolution of technology is driving fundamental shifts in how campaigns are brought to life. Little Bird is at the forefront of this transformation, providing brands and agencies with innovative production solutions that...