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H/L

H/L Rolls Out Social Campaign for McDonald's Summer Beverages

H/L Rolls Out Social Campaign for McDonald's Summer Beverages

Independent full-service advertising and marketing agency H/L Agency has launched a social campaign for McDonald’s, designed to promote the quick-service restaurant chain’s McCafé All-New Drinks. By creatively integrating a holistic influencer marketing approach, H/L engages with trends and sparks consistent waves of inspiration through phased activations...

Brock Purdy Headlines New Toyota Campaign from H/L

Brock Purdy Headlines New Toyota Campaign from H/L

Independent Bay Area agency H/L has launched its latest campaign for the Northern California Toyota Dealers, starring San Francisco 49ers quarterback Brock Purdy. Designed to unite Toyota with Purdy, the 49ers, and Northern California fans, the work pushes boundaries—melding cinematic filmmaking with AI-powered visuals and conversational fan tech...

H/L CEO Andrea Alfano Retires

H/L CEO Andrea Alfano Retires

CEO Andrea Alfano is retiring after 24 years at H/L and 46 years in advertising. Andrea first joined the independent agency as a Partner and EVP before rising to COO and, ultimately, CEO—guiding H/L through decades of transformation and growth. Andrea’s advertising journey began in account...

H/L Launches Data & Innovation Department

H/L Launches Data & Innovation Department

Independent creative agency H/L proudly announces the launch of its Data & Innovation department. Evolving from its roots within the agency’s Media Team into a centralized powerhouse of efficiency, insights, and creativity, this new department reinforces H/L’s leadership in integrating advanced technology to amplify human ingenuity....

H/L Hires Yunilda Esquivel as VP Director of Multicultural Marketing

H/L Hires Yunilda Esquivel as VP Director of Multicultural Marketing

Independent ad agency H/L welcomes Yunilda Esquivel as VP, Director of Multicultural Marketing. Known for its award-winning, culturally specific work, H/L’s decision to bring Esquivel on board underscores its commitment to delivering targeted, connection-driven strategies for a broad range of culturally diverse audiences. In her new role,...

H/L’s David Morrissey Adds Context to LIX’s Hits and Misses

H/L’s David Morrissey Adds Context to LIX’s Hits and Misses

A Brand Strategist shares his take on notable -- and less notable -- Super Bowl trends and subtexts....

H/L Partners With Toyota and Palisades Tahoe for Epic Norcal-Based Campaign “Turn Up”

H/L Partners With Toyota and Palisades Tahoe for Epic Norcal-Based Campaign “Turn Up”

Bay Area-based independent media and ad agency H/L continues their longstanding partnership with Toyota with the launch of “Turn Up,” which made its debut regionally during the Super Bowl on Sunday. Combining three iconic Northern California Brands—Toyota, Palisades Tahoe and Olympic gold medalist skier Jonny Moseley—H/L...