NBA superstar Anthony Edwards and his production company Three Fifths Media, alongside Wheelhouse and Portal A, have officially premiered the second annual installment of the "Believe That Awards," presented by PrizePicks. The unconventional awards special celebrates standout moments, cultural disruptors and iconic achievements across sports and entertainment, filtered through the unapologetic and uncensored lens of Edwards.
The special – featuring winners Justin Bieber, Michael B. Jordan, Druski, Coco Gauff and more – is now streaming exclusively across Edwards’ official YouTube channel and social platforms.
The 2026 show builds upon the viral success of the inaugural 2025 Believe That Awards, which honored trailblazers such as Timothée Chalamet, Ben Shelton, Candace Parker, Shams Charania and Crystel Renee, and racked up nearly 150 million cross-platform views across broadcast, YouTube and digital channels.
The 2026 special brings back fan-favorite categories like White Boy of the Year, while unveiling fresh distinctions including Main Character of the Year and Iconic Performance of the Year.
"We’re back, and we raised the bar across the board this year," said Edwards. "You know me, which means you know we have the same unfiltered, totally unpredictable energy that is always built for and aimed directly at the culture. We brought together the biggest names in the game to chop it up, have fun, and celebrate real greatness on our own terms. You’re not getting this vibe anywhere else."
"From day one, our mission at Three Fifths Media has been to create content that remains fiercely authentic to Anthony and the community that moves with him," said Justin Holland, business manager to Edwards and Co-Founder of Three Fifths Media. "The Believe That Awards sits at the true epicenter of sports, entertainment, and culture. Year two proves that when you give creators and athletes the room to be themselves, audiences show up in a massive way."
The special is co-produced by Three Fifths Media, Wheelhouse and award-winning digital studio Portal A, marking their second consecutive year collaborating on the franchise.
2026 Believe That Awards: Full Winners List
Winners appear on the special to accept their honors and break down their biggest highlights:
White Boy of the Year – Justin Bieber
Iconic Performance of the Year – Michael B. Jordan
Main Character of the Year – Druski
Creator of the Year – IShowSpeed
Beauty and The Beast Award (Outstanding On/Off Field Performance) – Coco Gauff
Lifetime Achievement Award – 50 Cent
