Production
Director Brendan Gibbons on Taking Off with Feature Tie-Ins
The director behind Progressive’s “Superman” spot describes what it takes to successfully link brand characters with Hollywood’s latest blockbusters.
Production
Tracy Mays Takes a 360 Degree View at The Bigger Picture
By Chandler Atton & Anthony Vagnoni When you’ve worked at the roster of companies that Tracy Mays has, and you’ve spent time helping lead the commercial production industry as an AICP board member, you get a pretty good…
Viewpoints
Golden Time with TigerLily’s Varick Rosete
By Anthony Vagnoni & Chandler Atton On his LinkedIn bio, Varick Rosete refers to himself as an “illustrator, inspirator, risk-taker, motivator and positivitator.” That last one got us. Positivitator? We totally get it.
Music & Sound
Peligro’s Kuehn Powers Women-Centered U.S. Bank Spots
By Chandler Atton, Editor & Senior Writer for The Howler Full-service advertising agency Supergood and Peligro Music & Sound have teamed up on a duology of uplifting spots for U.S. Bank. The ads, titled “The Power of Je…
Viewpoints
AREA23’s Chinkara Singh on the Value of Creative Producers
By Anthony Vagnoni & Chandler Atton At the most recent Simian Advertising Heads of Production roundtable, this one hosted by 1Park9, we heard a wide range of really smart insights from our assembled production experts.
Viewpoints
Golden Time with Sonic Union’s Adam Barone
The audio community in New York is a tight scene, dominated by a small number of companies and people who all seem to have worked with each other at one time or another. One standout example is Adam Barone. The well know…
Viewpoints
Golden Time with Executive Producer Damon Webster
So when you think about Damon Webster, which Damon are you referring to? The veteran agency producer who’s run production departments, won awards and shot all over the world? The bi-coastal collector of fine art photogra…
Viewpoints
Women in Post Production Talk Inspiration, Obstacles & Triumphs
The Howler turns to seven post production pros for insight on opportunities, challenges and the importance of making connections.
Viewpoints
Golden Time with Erin Sarofsky of Sarofsky
Been to the movies lately? Streamed any hit shows? Caught a couple of TV commercials, maybe one or two on that Super Bowl? Of course you have. And if so, you’ve seen the work of Erin Sarofsky and her Chicago-based design…
Post Production
Warm & Fuzzy Adds Zip to McLaren’s F1 Season Debut
By Chandler Atton & Anthony Vagnoni When you mention the terms ‘warm and fuzzy,’ people tend to get certain ideas in their heads. Think teddy bears, Hallmark made-for-TV movies, stuff like that. But race cars, hip-hop i…
Viewpoints
Golden Time with Hype’s Jessie Nagel
Every now and then, the P.R. person finds him or herself in the news. Often, it’s for reasons they don’t wish upon themselves. (See Blake Lively for more on that.) But for now, the P.R. person who's in the Golden Time sp…
Production
Madre, Arts & Letters and the Return of the Tito’s Spokescart
By Chandler Atton & Anthony Vagnoni With SXSW turning the spotlight on Austin once again, we asked director Luisa Kracht of production company Madre and Creative Director Lill O’Connor of Arts & Letters about the making…