BBH Singapore has created a campaign for Westin Hotels & Resorts, part of Marriott Bonvoy’s global portfolio of 30 hotel brands, that challenges traditional hospitality ads with a bold new brand point of view – sleep isn’t passive, it’s preparation and power – to show how true restoration gives guests the power and energy to “Own Your Mornings.”
Conceived to position Westin Hotels & Resorts as the place to stay for deep, restorative sleep, the campaign showcases Westin’s Heavenly Bed alongside the brand’s signature rituals like the Sleep Well Lavender Balm and Sleep Well Menu, all created to transform sleep into your greatest source of power.
The campaign centres on an anthem film featuring a family as champions of their morning. In a distinct creative contrast, a hard-hitting voiceover is paired with soft morning visuals, transforming everyday moments into monumental feats driven by the next-level energy that only a good night’s sleep can give.
A hero 30-second film has been created for the new campaign. This is running in 15 and six-second cut-downs across digital and OOH media, alongside supporting print executions across Japan and India as well as on Westin hotel TVs across APEC.
Cassandra Leong, Senior Director, Brand Marketing Marriott International (owner of Westin Hotels & Resorts), said: “With “Own Your Mornings” we’re showing what true restoration at Westin can give you. At Westin, sleep is power. We don’t just believe in better sleep, we believe in what better sleep does. You wake up clear, grounded, and ready for the day.”
Khairul Mondzi, ECD at BBH Singapore, said: “We live in a world where people brag about being sleep-deprived, and we’ve completely forgotten how much good sleep matters. The truth is, you are how well you sleep. We wanted this campaign to treat sleep for what it really is: something that gives you the power to take on your day.”
CREDITS
Client: Marriott International
Senior Director, Brand Marketing: Cassandra Leong
Director, Brand Marketing: Nishant Udeshi
Senior Manager, Brand Marketing: Evelyn Phoa
Agency: BBH Singapore
CCO: Sascha Kuntze
Executive Creative Director: Khairul Mondzi
Associate Creative Director: Robert Nelk
Copywriter: Natalie Shauna Tan
Senior Creative Studio Designer: Kew Siew Wan
Senior Animation Artist: Beverly Ng
Animation Artist: Gerard Koh
Head of Production/Executive Producer: Wendi Chong
Producer: Shantelle Sim
Managing Director: Sid Tuli
Senior Account Director: Claire Wong
Associate Account Director: Angel Fadila
Account Executive: Katherine Taylor
CSO: Stephane Missier
Head of Strategy: Amanda Lim
Associate Planning Director: Felicia Ong
Director : CHOANN
Cinematographer : Jin Kim
Producer : Yarshini Sivanathan
Stills Photographer : Vincent Ng
Production House: Abundant Productions
[Japan Crew]
1st AD : Roy Mizuno
2nd AD : Maya Lowery
1st Camera Assistant : Anthony Rilocapro
2nd Camera Assistant : Usman Kawazoe
3rd Camera Assistant : Ryota Morishii
Key Grip : Tsuneyuki Aiko
Grip Assistant : Shota Katayama, Katsutoshi Yanagisawa
Data Manager : Stephen Capillitan
Gaffer：James Thompson
Bestboy : Takamaro Murahara
Bestboy : Takamaro Murahara
Lighting Assistant : Hiroshi Okamoto, Tomonori Ichimaru, Nishida Yoshiki, Akinori Katsuyama, Hiroki Ooba, Fuito Murakami, Takeshi Fukase, Kazuteru Takamoto
Sound Recordist : Giles Khan
Sound Recordist Assistant : Isei Sou
Props Stylist : Mayu Uchida
Props Stylist Assistant : Thiri Phyo
Stylist : Leonard Arceo
Stylist Assistant : Masami Okita
Hair Stylist : Takeshi Kato
Hair Stylist Assistant : Ren Matsuya
Makeup Stylist : Makiko Endo
Makeup Stylist Assistant : Ami Mitsuyasu
Makeup Stylist Assistant : Ami Mitsuyasu
Cast (IND) : Sumit Bhardwaj, Omna Harjani
Cast (JPN) : Aoi Yazawa, Sakura Nakai, Mia Sasaki
Casting (JPN) : Eiji Leon Lee
Stills Assistant (JPN) : Isei Sou
Stills Producer (JPN) : Hideki Okawa
Craft : Satoko Noritake, Honaka Akihara
Transport : Yuzuru Tanimoto
Line Producer (JPN) : Leo Otake
Production Manager (JPN) : Kai Horii
Production Assistant (JPN) : Koyomi Seino, Honoka Kuwamata, Masato Kinouchi, Shinta Sibayama, Tomoki Narukawa, Haruka Uragami, Haruka Hashimoto, Eriko Kume, Miyuki Mori
Production (JPN) : TOKYO
[Post Production – Abundant Productions]
Offline Editor: Allycia Chew
Colour Grade: Agua Jiang
Online/VFX Artists: Owen Lim, Ashley Tay
