Caviar and Director Jody Hill Release New Jordan Brand Spot
Caviar has teamed up with director Jody Hill to deliver a playful and unforgettable new spot for Jordan Brand, The Trial of Luka Doncic. Produced through Wieden+Kennedy, the ad launches the highly anticipated Jordan Luka 4 and celebrates Doncic’s rising global influence following his blockbuster move to the Los Angeles Lakers.
Set in a lively courtroom scene, the film humorously places Doncic on trial for his “bad behavior,” only to have the proceedings hilariously derailed by the star’s irresistible Jordan sneakers. Featuring spirited chants, unexpected alliances, and a final wink from Doncic himself, the spot immediately started going viral upon its release.
“In The Trial of Luka Doncic, our director Jody Hill has been able to capture the electric energy surrounding Doncic’s impact both on and off the court – excitement that is a perfect fit for Jordan Brand,” said Caviar EP/Managing Director Michael Sagol. “Jody brings his signature comedic talent to delight audiences with a final wink moment that makes the humor in this spot so infectious.”
Credits
Client: Nike, Jordan Brand @jumpman23
CMO, Jordan Brand : Caitlin S.
Global Brand Director, Nike : Jared Gillman
Sports Marketing Field Rep : Jordan Gregg
Brand Narrative Manager : Jon M.
Global Art Director : Warren Cochrane
Sr Creative Director : Matthew Anderson
Brand Narrative Director : Saadya Gellens
Global Sr. Brand Director, Jordan
Brand : Leroy Ebanks, Jr. S
Director, Communications and Purpose, Jordan Brand : Reggie Borges
Global Brand Marketing Sport Manager at Jordan Brand : Samantha Little Carew
Jordan Brand Global Communications : Abbie Lucasey
Agency: @wiedenkennedy
Creative Director : Emma Barnett @therealemmabarnett
Brand Director, Nike : Paanii Annan @paanii
Senior Creative : Jacobi Mehringer @jacobi
Director of Photography: Mihai Malaimare Jr. (@malaimarejr_photography)
Production Designer: Rene Naverette
Editorial: Joint
Editorial Executive Producer: Annie Maldonado
Senior Editor: Stephen Sprinkel
