| Curveball Films has signed LU & LOU, the sibling directing and photography duo of Fiona Nova and Pier Paolo Piccoli. Raised in New York City and working between New York, Los Angeles, and Paris, the pair brings a distinctive visual perspective to the intersection of narrative storytelling, sportswear, and fashion. Their work spans elevated social films and campaigns for global brands including PUMA, Adidas, GQ, and Stanley, combining a shared creative sensibility with two distinct perspectives behind the camera. “The moment we saw LU & LOU’s reel, we immediately recognized their talent and distinct creative eye,” said Curveball’s Managing Director TJ Tamayo. “Their work brings a fresh perspective to the worlds of sports and fashion, seamlessly blending the two in a way that feels both exciting and original. We’re excited to explore the possibilities of where we can take their work together.”  Their sibling dynamic is as much a part of their creative identity as their visual approach. They may share a frame, but they don’t necessarily agree on everything. Pier maintains he’s the fastest swimmer in the family. Fiona disagrees. "From the very first conversation, we knew there was something special about the Curveball team. Their energy, their enthusiasm, and their genuine love for what they do really stood out to us. To us, collaboration is at the heart of everything we create, so finding a team that shares that same excitement and creative ambition felt like a natural fit. We’re excited to push boundaries together, tell unexpected stories, and make work that’s as fun to create as it is to watch!" Together, LU & LOU and Curveball are excited to bring their shared love of striking imagery and movement to new collaborations across fashion, sportswear, and beyond. |
Curveball Films Signs Directing Duo LU & LOU
