Edited by Union’s Jono Griffith, Lexus “Forecast” Is Less Lonely This Season
Team One created the campaign, which includes a lost - and found - “Letter” to Santa
Created by Team One, directed by Lisa Gunning of Imperial Woodpecker, and cut by Jono Griffith of Union Editorial, “Forecast” opens amidst some foreboding winter weather. Not the coziest way for a meteorologist to spend Christmas eve, and we’re not sure who’s got worse, him or the folks we see out on the road as blizzard conditions kick in. Thanks to Lexus, however, a safe and happy experience is in store for all.
In another spot from the same team, a young girl brings her “Letter” (addressed to Santa at 123 Elf Road in the North Pole) to the post office just as it’s closing. Uncle Brian and Grandpa lend a hand (and their Lexus vehicles) to the cause, but the wind catches the letter and it sails up and away into the sky. Magically, the message still reaches its intended recipient in time for Christmas morning.
Credits for Lexus DSE “Letter” & “Forecast” 2024
Client: Lexus
Title (s): “Letter” :30 & “Forecast” :30
Airdate: 11/18/24
Agency: Team One
CD/Art Director: Philipp Dietz
Associate Director Content: Leah Bohl
Product Insights Manager: Mike Shin
Chief Creative Officer: Chris Graves
ACD/Copywriter: Jon King
President: Julie Michael
Executive Director: Joel Dons
Management Director: Ben Allison
Account Director: Rachel DeLesk
Production Company: Imperial Woodpecker
Director: Lisa Gunning
Executive Producer: Charlie Cocuzza
Line Producer: Matt Wersinger
DP: Roman Vasynov
Production Service Company: Capital Media
Executive Producer/Partner: Charlie Cocuzza
Editorial Company: Union
Editor: Jono Griffith
Assistant Editor: Brian Leong
Producer: Joe Ross
Managing Director: Michael Raimondi
Post Production Company: Framestore
Creative Director / VFX Sup: Alex Thomas
Executive Producer: Pete King
Senior Producer: Andrew McLintock
Telecine: JAMM
Colorist: Beau Leon
Original Music by Mophonics
ECD: Stephan Altman
EP: Jean Scofield
Producer: Shelley Altman
Composers, "Letter": Robert Gulya & Aaron Paul Low
Composer, "Forecast": Robert Gulya
Voiceover: Gaius Charles
Recording Studio: Lime
Sound Mixer – Rohan Young
