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Fallon Taps Eleanor for New Cuisinart Social Series

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Fallon Taps Eleanor for New Cuisinart Social Series
Today, Cuisinart is debuting “A Work of Cuisinart: The Roommates,” the longform brand spot at the helm of its first-ever episodic social campaign built natively for TikTok, Instagram, and YouTube Shorts. Instead of product-heavy TV ads common to the category, the campaign blends dialogue-driven humor with elevated product craft to engage younger audiences with entertainment-first storytelling. The spot is part of a broader 'A Work of Cuisinart: The Starving Artist' campaign that started launching this summer.
The story follows a passionate modern home cook, Lucy, and her roommate Bruno, a literal starving artist straight from the 17th-century Baroque era, who recognizes true culinary craft when he tastes it. Together, they prove that with the right kitchen tools, cooking isn't a chore, it’s an art form.

Rather than static product ads, the 14-part non-linear series taps into the way people naturally consume short-form content on their feeds, showing how entertainment advertising can capture short attention spans.

The campaign was directed by Kelsey Taylor with food styled by Sue Li (NYT Cooking, Bon Appétit).

“At Cuisinart, we believe everyone has the potential to create something extraordinary in the kitchen. This latest iteration of our ‘A Work of Cuisinart’ campaign brings that belief to life through entertaining, social-first storytelling that meets people where they are and inspires them to see cooking as a creative outlet. By showcasing our innovative products in an unexpected and engaging way, we’re celebrating the artistry of everyday cooking and empowering home cooks to turn everyday meals into works of art” said Thales Soares, Vice President of Marketing at Cuisinart.

"Our brand platform is ‘A Work of Cuisinart,’ so it only makes sense to put a brooding, time-traveling 17th-century painter and a modern home chef together as roomies. It’s a fun, theatrical way to prove that these smart kitchen tools can help anyone create literal masterpieces on a daily basis,” said Leslie Shaffer, CCO at Fallon.
CREDITS

CLIENT - CUISINART


CEO

Kristie Juster

CMO

Thales Soares

Brand Director

Nancy Lu

Senior Brand Content Manager

Kara Snetzko

Brand Content Manager

Michael DiMichele

Senior Digital Marketing 

Manager

May Dillman

AGENCY - FALLON


CEO

Nikki Baker

CCO

Leslie Shaffer

Creative Director

Sara Cummings

Creative Director

Abby Gross

Art Director

Steve Torres

Copywriter

Neil Lopez

Art Director

Erin Dorney

Copywriter

Ella Price

Group Account Director

Sherry Cao

Account Director

Allison Otta

Account Manager

Maddy Miller

Program Manager

Amaree Jackson

Group Strategy Director

Emma Johnsen

Group Social Director

Kayla Moriarty

Head of Production

Erin Simle

Executive Producer

Erin Kirby

Director Of Business Affairs

Brendan Lawrence

Senior Business Affairs Manager

Shannon Laylon

Traffic

Heather Lundgren

PRODUCTION COMPANY - ELEANOR


Director

Kelsey Taylor

President

Sophie Gold

Head of Production

Ayanna Hart

Line Producer

Peter Sistina

Production Coordinator

Sydney Sheren

Director of Photography

Adam Lee

Food Stylist

Sue Li

Production Designer

Nicholas Horton

Wardrobe Stylists

Vicki Farrell and Tiffany Jordan

Hair

Jane Choi

EDITORIAL - UNION EDITORIAL


Editor

Chris Walker

Assistant Editor

Artemis Tapliga

Managing Partner

Caryn Maclean

Executive Producer

Melissa Lubin

Head of Production

Lily Hartmann

Producer

Francesca Raimondi

COLOR - HARBOR PICTURE COMPANY


Colorist

OisÍn O’Driscoll

Group Executive Producer

Nadia Dabibi

Color Producer

Brad Martin

MIX - HARBOR PICTURE COMPANY


Creative Director, Sound

Glen Landrum

Executive Producer

Lauren Boyle

Producer

Michael Azzato

VFX - HARBOR PICTURE COMPANY


Lead Flame Artist

Pete Olson

Executive Producer

Amanda Tibbits

MUSIC - APM MUSIC

PR


Agency

Zeno Group

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