“Are the retirement rumors true?” a reporter asks LeBron James at a press conference.
“What’s next?” The question - also the title of this new Amazon :60 - coincides with an alert on James’ phone touting Amazon Prime Day, July 8-11. The notification leads the icon to consider potential career paths: vignettes include James as a barber, a hibachi chef, and a lounge singer, each with questionable results.
The prospect of leading cub scouts into a confrontation with a marshmallow-palming raccoon finally shakes James out of his daymare. “Ruuuuuun!” he shouts, as the reporter recovers his attention.
In addition to the laughs, “What’s Next?” - created in-house at Amazon, directed by Wayne McClammy of Hungry Man, and edited by Graham Turner of Union - provides a seamless series of Prime Day deals showing how the event helps people discover what's next for them.
CREDITS
Client: Amazon
Spot Title(s): The Greatest :60, Barbershop :15, Camp :15, Hibachi :15
First Airdate: June 16, 2025
VP Global CCO - Jo Shoesmith
WW Executive Creative Director - Tom Pettus
Group Creative Director - Chris Whitehead
Creative Director - Jackie Meyer
Creative Director - Luke Chard
Creative Director - Brandon Hilliard
Executive Producer - Vanessa MacAdam
Editorial: Union
Editor: Graham Turner
Assistant: Roman Petrov & Julia Armine
HOP: Lillian Ghodoushim
Managing Partner: Michael Raimondi
Production Co: Hungry Man
Director: Wayne McClammy
Color: Trafik
Finish: Jamm
Mix: Lime
Music: Mophonics
