GALE and Droptree Drop Brain-Craving Morgan & Morgan Parody for MilkPEP

Developed in partnership with its agency of record, GALE, the social-first spot features John Morgan, of personal injury law firm Morgan & Morgan, taking on new, unexpected clientele: the parents of children who drink whole milk.

Emulating the classic framework of personal injury attorney ads, the PSA opens with John Morgan addressing the camera as if he’s delivering a typical legal commercial. He then speaks to the nutritional benefits of whole milk and its role in fueling a healthy brain for child development, emphasizing that healthy brains are especially appetizing to zombies. A zombie appears in the background, prompting John Morgan to deliver a tongue-in-cheek legal pitch to the audience, stating that zombies don't stand a chance against kids who drink whole milk.

Timed with the back-to-school season, the parody reminds parents of the brain health benefits that come from whole milk’s healthy fats, choline, B12, and iodine, setting kids up for a successful day at school. Including milk with breakfast helps kids focus better in class by feeling fuller longer, supporting long-term cognitive development.

For MilkPEP, the campaign uses humor and an unexpected spokesperson to keep whole milk top of mind for parents during a busy back-to-school moment.  “Back-to-school is an incredibly busy time for parents, so we wanted to deliver our message in a way that’s hard to ignore,” said Miranda Abney, VP of Consumer Marketing at MilkPEP. “Partnering with John Morgan let us use humor to remind parents that whole milk is an affordable, nutritional fridge staple.”

For GALE, it shows how the agency turns a straightforward nutrition fact into a culturally relevant, shareable moment rather than a traditional category ad. "New sneakers and laptops are cool, but we think what's inside the lunchbox deserves the spotlight when it comes to back-to-school," said Josh Braithwaite, Managing Director of Creative at GALE. “We took sound logic—the healthy fats in whole milk support kids’ brain development—and added humor, zombies, '90s-inspired creative, and a partnership with John Morgan to ‘get you the compensation you deserve’ to keep whole milk top-of-mind in an unexpected way."

The campaign is now live across social media, with the rollout including a dedicated website, as well as support from MilkPEP's GonnaNeedMilk.com and @GonnaNeedMilk social channels.

Agency: GALE
Creative Managing Director: Josh Braithwaite
Group Creative Director: André De Castro
Creative Director: Ali Eng
Associate Creative Director: Ana Miraglia
Senior Designer: Kristin Goulet
Executive Producer: Jeremy Mack
Senior Producer: Lizzy Lehn
Associate Producer: Natalia Ortiz Potes
Business Lead, Client Partner: Alison Stelzer
Senior Engagement Lead, Client Partner: Abbey Koma
Director, Marketing Strategy: Matt Lang
Director, Marketing Strategy: Abby Guthrie
Manager, Brand Strategy: Molly Barth
Consultant, Influencer: Alexis Parente
Associate Video Editing Director: Todd Bevan
Video editor: Brendan Day
Motion Designer: Danyelle Elysee
Motion Designer: Lisa Jeong
Consultant, Post Producer: Wendy Linton
Consultant, Video Editor: Kent Ng
Director, Public Relations: Lauren Balsano
Associate Director, Public Relations: Topanga Hocket
Senior Associate, Community Management: Raegan Mansfield
Director, Project Management: Michael Moscardini
Program Manager, Project Management: Aiza Umar
Director, Media Planning: Leigh Grinberg
Associate Director, Media Planning: Maddie Follis
Senior Studio Designer: Alexandra Panova
Senior Studio Designer: Dwain Jones

PARTNERS:
Production Company: Droptree
Colorist: Erica Arroyo
Sound Mixer: Christian Laszlo