Go Backstage with Katy Perry in Milka Mmmax’s Bold New Spot from Honor Society
Bi-coastal production company Honor Society unveils its latest campaign, a bold and energetic spot directed by Melissa Bolton-Klinger, featuring pop icon Katy Perry. The campaign highlights Milka Mmmax's exclusive promotion, offering fans who purchase the candy bar a chance to win a behind-the-scenes experience with Katy Perry during her The Lifetimes Tour.
Watch the spot HERE.
Designed with the European market in mind and shot on a stage in Los Angeles, the spot brings fans closer to Katy Perry through comedic backstage vignettes. The narrative follows a superfan who gets the rare chance to meet Katy Perry in her green room, where she enjoys a Milka Mmmax bar while the team prepares for the concert.
Director Melissa Bolton-Klinger collaborated closely with the agency and Katy Perry to bring the concept to life, capturing the excitement of spending time with the star, and how it was filled with unexpected and humorous moments. Reflecting on shoot, she shares:
“Directing Katy Perry for Milka Mmmax with David/Hogarth was one of those rare shoots where everything just clicks. The agency and client were hilarious, collaborative, and totally game—my kind of people. Katy crushed it, the chocolate was flowing, and honestly, still not sure if I was directing a commercial or just living inside a chocolate dream. She’s the global pop star, I’m just a director—but for a minute there, we made a pretty great team.”
The campaign will run across multiple platforms, with various lengths offering different, intriguing moments. From glitter cannons to floral head busts, this spot provides a fun peek into Katy Perry’s world—possibly even hinting at surprises in the upcoming tour.
CREDITS
Client/Brand: Mondelez / Milka
Senior Global Director: Amy Tay
Creative Agency: WPP All-Stars
Group Creative Director: David Krueger
Associate Creative Director: Giulia Ferrarezi
Junior Art Director: Maria Espada
Junior Copywriter: Hernan Irarrazaval
Account Supervisor: Yulia Estalayo
Client Services Director: Melina Boelen
Production Agency: Hogarth WW
Executive Producer: Dena Lenard
MEU Project Lead: Nora Lorincz
Production Company: Honor Society Films
Director: Melissa Bolton-Klinger
Founder/Executive Producer: Megan Kelly
Line Producer: Sheree Shu
1st AD: Todd Kaufman
Director of Photography: Starr Whitesides
Chief Lighting Tech: Spencer Scranton
Key Grip: Deepak Whitesides
Production Designer: Daniel Butts
Set Decorator: Laura Harper
Post Production Company: Hogarth Spain
Editor: Alex Palma
Post Production Manager: Martin Sandien
