Harvey Launches First Global Brand Campaign via Better Half

Harvey gives lawyers the tools to turn more agreements into reality, faster. AI will expand the legal market. With Harvey, firms can take on more work, more people can access counsel, and clients can reach more agreements, faster. Lawyers can focus on the work only they can do: client counsel, strategic thinking, and judgment.

This is Harvey’s first commercial. It gives Harvey an opportunity to tell a broader story about why it builds for lawyers and the impact of their work.

The handshake is the creative starting point. As a simple, recognizable expression of agreement, it makes the campaign’s central idea tangible.

The film puts the human side of legal work at the center. Its message is grounded in the conversations, strategy and judgment behind agreements.

The campaign has a global reach and a local approach. Created with Better Half (creative agency), Smuggler (video production), and rubberband (director). It will run across major media channels, with activations designed to connect with lawyers in Harvey’s key markets.
Agreements as the foundation for law: Every agreement starts the same way: two people finding common ground, which becomes a contract, then law. Law transforms agreement into reality. Harvey gives lawyers the tools to help carry that legacy forward.

“Harvey’s first commercial needed to feel big without being grandiose. We wanted to recognize the importance of a lawyer’s work while not making it feel inauthentic. Gabe and Winston deserve credit for asking early on how far we could take the handshake as a symbol. That led us to agreement, something so fundamental to daily life that we rarely stop to consider what it makes possible. Once we saw that connection, the campaign became clear. I’m proud of how simply we were able to express it.” — Will Mayer, Co-founder, Better Half

“When we set out to create Harvey’s first commercial, we wanted it to be grounded in why we do this work and the broader impact lawyers have on society,” said Rachel Hepworth, Chief Marketing Officer at Harvey. “We kept coming back to the handshake, the simplest expression of agreement. Behind it are the conversations, strategy, and judgment that help people find a way forward. This campaign lets us bring that story to a global audience while staying true to the lawyers at the heart of Harvey.”