Prose on Pixels (POP) – Havas’ AI‑powered global content at scale network – announced the appointment of Ricardo Honegger as Global Executive Vice President, Growth & Communications, further strengthening its leadership team as the agency continues its trajectory of sustained growth and international expansion.
Honegger will support accelerating POP's global growth strategy, leading new business efforts across markets, deepening strategic client relationships and identifying opportunities to further expand the network's international footprint. Working closely with regional and global leadership teams, he will help drive collaboration across studios and support POP's ambition to deliver innovative craft at scale solutions for clients worldwide.
Brazilian with more than two decades of experience, Honegger's background spans leadership at some of the industry's most respected agencies, including Ogilvy, AKQA, GUT and DAVID – as well as business transformation across North America, Europe and Latin America. He has contributed to the growth of global brands such as Coca-Cola, IKEA and Google, as well as award-winning campaigns for brands like Budweiser, Netflix, Mondelez, Burger King and Dove – being the account lead behind landmark creative work such as Dove's Real Beauty Sketches and Burger King's Proud Whopper.
Ricardo is also recognised for building high-performing teams and creating environments where creativity and commercial success go hand in hand. Most recently, he served as Managing Director Europe and Chief Growth Officer at DAVID Europe. Prior to that, he played a pivotal role in the growth of DAVID in the US, leading business development efforts and helping establish and expand its presence across key markets. Under his leadership, the agency was named Agency of the Year at both the D&AD and One Show awards in 2020.
"The advertising landscape has fundamentally shifted, with production now at the centre as a vital connector between media and creativity. Joining POP is especially exciting because it truly represents this new mindset." – he said. "Leveraging my background leading creative agencies, I'm thrilled to step into this global growth role to authentically bridge these worlds, uniting visionary ideas with operational excellence to shape what's next for our future clients."
Honegger's appointment comes at a pivotal moment for POP as the agency continues to grow and expand its borderless capabilities, helping brands create, scale and optimise content through a combination of audience-driven expertise, creative excellence and leading technology.
"I like to think Ricardo is going to become POP’s Kevin De Bruyne; a silky playmaker, who floats about behind our strikers, ensuring we’re continuously on the front foot. He joins us at exactly the right time – I instinctively feel his expertise will help unlock many new opportunities for our people, our clients and our business.” - said Paul Ward, Global President & CEO UK.
