Seattle-based independent agency Hydrogen LLC has hired Pirkko Terao as Director of Production and Operations, part of the wider growing leadership team. Within her new role, Pirkko serves as a strategic operational partner to executive leadership, translating Hydrogen’s expanding business priorities into actionable plans in service to clients including PCC Community Markets, Puget Sound Energy (PSE), Tektronix, Kenworth Trucks and more. She now leads the project management department and drives the holistic optimization of the agency's entire central operating system.
Originally Hydrogen’s Production Director, Pirkko brings brandside senior project management experience from REI, where she managed seasonal marketing campaigns and project managed the design and lead enterprise implementation of REI's updated brand typeface REI Stuart. As Sr Program Manager at Amazon Creative Garage, the internal creative studio supporting Amazon's global transportation portfolio, Pirkko managed all studio workflow and processes, in addition to successfully implementing Workfront as their centralized project management system.
“We couldn’t be more excited to have Pirkko return home. Her brand operations experience, overall energy and devoted work ethic are great additions to the leadership team as we continue to grow Hydrogen,” notes Michael McGrath, Hydrogen Chief Creative Officer and co-owner.
Echoes Pirkko, “Stepping back through the doors at Hydrogen feels like coming home. I am so happy and honored to join this leadership team, and am eager to apply the complex operational strategies I learned brand-side at REI and Amazon to help Hydrogen and our fantastic roster of clients thrive.”
Pirkko began her project management career with The Domain Group before moving to acclaimed agencies including FCB and DraftFCB Worldwide, and brands Eddie Bauer and publisher Becker and Mayer, where she managed global book production in the juvenile division for clients including Scholastic and Costco. At Hydrogen, she grew from Production Manager to Production Director, founding the project management department and producing omnichannel assets for all clients, including the Whole Foods Market 365 store openings.
