Invisible Collective directors The Turner Brothers bring college football fandom, humor and a deep knowledge of the game to DoorDash’s latest campaign, “Don’t Fan For Free,” a new platform celebrating the fans who put in just as much work on game day as the players on the field.
Featuring Reggie Bush, Lane Kiffin and Jameis Winston, the campaign taps into the rituals, rivalries and deep cut references that define college football fandom, while introducing DoorDash’s new “Don’t Fan For Free” giveaways. Playing off a world where players, coaches and even mascots get their share of perks, the campaign turns its attention to the fans who bring the energy every game day, giving them the chance to score rewards ranging from free groceries for a year and cash to a car or even a house.
“College football has always been a part of our world, from playing the game to filming it, so we came into this with a lot of ideas,” shares Justen Turner. “We wanted to embrace who each person already is and use humor to let their real personalities come through. With Reggie, Jameis and Lane, there’s so much history and lore to play with, so it was about finding those little references that longtime fans would catch while still making the work fun for everyone.”
“DoorDash really trusted us to run with the idea and gave us the freedom to make decisions on the fly, which was huge for a project with this many moving pieces,” adds Julien Turner. “It was also incredibly collaborative. We were constantly working through creative solutions in the moment, sometimes pulling the talent into these quick huddles to figure things out together. That same energy carried over to the set. We were hyping up the crowd between takes, giving high fives and treating it like game day.”
Across a :45 hero film, :30 and :15 cutdowns, and three original :15 social films, The Turner Brothers built an interconnected world with individual jokes, references and Easter eggs branching out across platforms. Rather than cutdowns of the hero film, the social spots were conceived as their own pieces, taking on an elevated, mockumentary-style approach that gives each film its own distinct perspective within the larger campaign.
On set, the scale of the campaign called for a fast-moving, highly practical approach. Working with two roaming cameras, split units and an active cast of extras, The Turner Brothers captured multiple scenes simultaneously, at times calling cues between two setups operating within the same space.
The production also relied heavily on practical builds and in-camera problem solving. Production designer Jace Ford helped transform individual locations into multiple environments, including building a bedroom inside a bar. For the Reggie Bush spot “Bush Push,” the team created a pulley system using a golf cart to send a cooler airborne, coordinating the effect live with the talent and cameras.
CREDITS
Client: DoorDash
Chief Marketing Officer: Tim Castree
VP of Brand, Creative and Consumer Marketing: Gina Igwe
Director, Brand & Creative: Jennifer Richardi
Executive Creative Director: Kirsten Rutherford
Director, Brand Social: Zaria Parvez
Senior Associate, CPG Co-Marketing: Abby Aroesty
Senior Manager, Influencer Marketing: Adam Ornelas
Director, Integrated Marketing - MAU: Alyssa Breen
Associate Manager, Sports Occasions: Andrea Fong
Director, Global Brand Partnerships, Events & Hospitality: Ariel Gambardella
Business Lead: Britta Savik
Senior Associate, Consumer Communications: Dayana Alvarado
Copy Lead, Creative Studio: Erin Woolf
Senior Copywriter: Flávio Cherem Guimarães
Brand Marketing, Senior Specialist: Hannah Gulla
Senior Manager, Brand Social: Jane Hong
Manager, Partnerships Marketing: Lee Barnes
Senior Manager, Brand Strategy: Leigh Mosley
Manager, Creative Lead, Art: Marcelo Maciel
Senior Manager, Consumer Insights: Meredith Teisseyre
Associate Marketing Manager, Local Brand Partnerships: Morgan Hardy
Senior Manager, Consumer Communications: Regina Paul
Senior Manager, Creative Lead, Art Director: Yusong Zhang
Agency: MikeTeevee
Founder + EP - Ellen Utrecht
Client Lead - Virginia Tuckey
Sr. Creative Producer - Joe McLaren
Creative Production - Jenna Winter
Post Producer: Thijs Bazelmans
Post Producer: Hunter Young
Online Editor - Chris Adams
Production Company: Invisible Collective
Director - Julien Turner
Director - Justen Turner
Executive Producer - Sam Kelly Jr.
President / COO - Xavier Melendez
Co-Founder - Justin Polk
Co-Founder - Stephen Love
Co-Founder - Mel Jones
Staff PM - Kelly Williams
Crew
Producer / Line Producer - Adam Leeman
Co-Producer - Luke Arreguinn
Production Supervisor - Shane Greb
Assistant Production Supervisor - Cany Moreno
Wavemaker: College Sponsorship
Director, Sponsorship Marketing: Jason Karlowski
Loop: Social Creative, Editorial & Post Production
Head of Video Production: Jon Ryan Sugimoto
Head of Marketing & Brand: Andrew Watts
Senior Account Manager: Isabel Sebbane
Get Engaged Media: Talent Engagement & Management
Co-Founder: Alex Dermer
Co-Founder: Cam Fordham
Chief Strategy Officer: Jason Zerden
Head of Partnerships: Casey Grochocinski Ryan
Director: Jackie Brown
Senior Account Manager: Hannah Biehn
Account Manager: Adeline Allen
Final Cut: Editorial
Editor: Patrick Colman
Assistant Editor: Eli Leonard
Senior Producer: Kristina Thoegersen
Head of Production: Rebecca Mitchell
Managing Director / Executive Producer: Suzy Ramirez
For Dr Pepper and KFC:
Editor: Eli Leonard
Company 3: Color
Colorist: Tyler Roth
Executive Producer: Therese Mayer
Producer: Jenny Roberts
MikeTeevee: VFX
VFX Lead: Ben Morse
Barking Owl: Original Music, Sound Design & Mix
Original Music, Sound Design & Mix: Barking Owl
Music Curator: Houston Fry
Composer: Barking Owl
Creative Director: Elijah Torn
Sound Design & Mix: Beau Manning
Global Head of Production: KC Dossett
Managing Director: Carol Dunn
