LOS YORK Collaborates with HOKA to Launch the New BONDI 9
Independent creative studio creates global campaign promoting the latest iteration of the brand’s classic daily trainer.
LOS YORK, the pioneering independent creative studio, has collaborated with the leading performance shoe and apparel brand, HOKA, on a global campaign that inspires consumers to “move their feet” and experience the newest iteration of HOKA’s ultra-cushioned, fan favorite franchise – the Bondi 9.
While showcasing runners at their most connected - in motion, in community, and with the Bondi 9’s steady support that carries them forward. Through the collective lenses of product and community, the campaign showcases the Bondi 9’s commitment to daily miles for runners of all types
“We couldn’t be more stoked to collaborate with the team at HOKA”, said LOS YORK Executive Creative Director Scott Hidinger. “There was a lot to accomplish in a short amount of time with this campaign. From developing an approach for live action storytelling to crafting every element of the global toolkit. It’s just the kind of project we’re built for. The convergence of storytelling, design, and motion. It was a pleasure to work closely with the HOKA creative and marketing team to deliver this campaign. And we hope, the beginning of many more adventures.”
CREDITS
HOKA
Adam Larson
Charis Anton
Spencer Norawong
LOS YORK
Executive Creative Director: Scott Hidinger
Brand Partner & Executive Producer: Jamie Samuel
Creative Director: Claudia Brand
Associate Creative Director: Adam Smith & Laura Pol
Senior Editors: Lin Wilde & Zak Kizinger Zachary Kizinger
Senior Producer Post: Shawn Kelley
Post Producer: Alex Ramos & Annie Chen
Senior Designer: Jade Arroyo & Laure-Anne Carré
Designer: Leandro Villalba
Senior Animator: Flor Lorea & Dakota Hopkins
HTML5 Animation: Julian Benavides
Colorist: Nick Sanders
Sound Design & Mix: Future Perfect
Retoucher: Jorge Macias
LOS FILMS
Director: Grant Spanier
Head of Films: Chris Abitbol
Executive Producer: Leticia Gurjao
Head Of Production: Earl McDaniel
Line Producer: Keeley Gould
DP: Russ Fraser
Art Director: Susan Linss
Still Photography: Cameron Strand
