New Brand TAST!EZ™ Brings the Fun via World War Seven
The latest ad from adam&eveDDB New York and McCain shows how anyone can unleash the fun with this savory delectable
McCain Foods, the leading North American supplier of frozen potato and snack food products, has announced the launch of its latest brand campaign in partnership with adam&eveDDB New York. The campaign “Feed the Fun” is in support of McCain’s launch of TAST!EZ, a line of frozen appetizers designed to unleash the fun. To launch this new brand, McCain is rolling out its latest TAST!EZ spot, starring the beloved actor Leslie David Baker.
Partnering with Leslie David Baker, who is iconically known for his deadpan demeanor and spirit, the appetizers show how they are the go-to shareables out of the frozen aisle to step up any party near you. The spot ‘Feed the Fun’ showcases that if TAST!EZ can bring out the fun side in Leslie David Baker, they can bring out the fun at any gathering.
“We’re thrilled to team up with McCain Foods for the U.S. launch of TAST!EZ! Just in time for the 2024 holidays, these delicious apps show how tasty treats can level up any gathering.
Partnering with Leslie David Baker proves these crunchy cheesy appetizers can bring out the fun side in anyone or any situation.” Joel Francke, Creative Director, adam&eveDDB New York.
“We couldn’t be more excited to launch TAST!EZ with Leslie David Baker,” shared Katrina Wilson, Vice President of Marketing, North America Appetizers at McCain. "TAST!EZ is all about helping people rediscover that sense of spontaneous fun we can instead lose as adults. Sometimes life gets in the way, but Leslie is the perfect partner to show how TAST!EZ can bring out the fun in anyone!
Director, Emma Debany of World War Seven, adds, “I love the mix of dry, observational, mockumentary-like humor with the whimsical puppetry we got to play with. Leslie David Baker was iconically cast and perfect in these spots—I couldn’t ask for a better puppet or human performer to show TAST!EZ taking a gathering of friends and turning it into a full-blown party.”
TAST!EZ are available now at multiple retailers, including Stop & Shop, ShopRite, Publix and your local grocery stores starting at $5.99. You can find your nearest store here: https://tastiez.com/shop/.
The TAST!EZ spot with Leslie David Baker can be viewed here and will run through the end of January.
