Pennant Video Co., the mid-funnel video marketing studio, has named D’Marco Saunders Growth & Marketing Manager, adding dedicated marketing leadership as the studio continues to grow its position as a specialist in B2B video.
Saunders brings experience across demand generation, community marketing, content strategy and sales, with much of his career spent inside the same B2B technology categories Pennant serves. In this newly created role, he will bridge Pennant’s marketing efforts, connecting content, events, thought leadership and business development around the studio’s mid-funnel focus.
“D’Marco understands the marketers we work with because he’s been one of them,” said Tim Bradley, founder and executive producer of Pennant Video Co. “He knows what it means to be accountable for pipeline while building a brand people want to engage with. As we sharpen Pennant around the mid-funnel, having D’Marco to connect those pieces is a big step forward.”
Most recently, Saunders worked at OneSpan, where he led strategic demand generation initiatives, managed lead generation budgets and supported new logo growth for the company’s Digital Agreements business. Previously, at Plannuh and Planful, he worked across demand generation, community marketing and customer storytelling, helping grow The Next CMO community to approximately 3,000 members and supporting a certification program that issued more than 1,000 certifications. Following Planful’s acquisition of Plannuh, he expanded into customer marketing, developing case studies and other content designed to turn client experiences into sales and marketing assets.
“Pennant’s scope stood out to me because the consideration stage is where the real work in B2B marketing happens,” said Saunders. “I’ve spent my career across different parts of the buyer journey, so I’m excited to bring those experiences together and help build a marketing engine that reflects the way Pennant already thinks about its clients’ businesses.”
Saunders is also the founder of D’Marketing Society and is writing the forthcoming book Beyond the Lead, both of which are designed to help early-career marketers bridge the gap between classroom theory and the realities of the profession.
