Planit Agency and Director Michael Fagan Go to Bat with Cal Ripken Jr. for CareFirst
Baseball Hall of Famer Cal Ripken Jr. is stepping up to the plate with CareFirst BlueCross BlueShield in a new Medicare campaign by Baltimore’s Planit. As Cal approaches turning 65 this year and becoming Medicare-eligible, he's lending his story—and unmistakable voice—to help seniors across Maryland, DC and Northern Virginia understand their options.
"Cal Ripken Jr. is a national treasure. We couldn’t believe he was turning 65, and we knew most of the Baltimore and D.C. area would feel the same. Especially our Medicare-eligible target audience. So we dialed up that disbelief for this campaign, and the CareFirst team was supportive from the get-go. On top of all that, director Michael Fagan got comedic gold from our actors and somehow made Cal even more loveable. Dream project for sure." - Matt Ryan, Sr. Copywriter
"The team at Planit wrote some genuinely funny scripts, and Cal showed up ready to go. He was all in—told us he literally laughed out loud when he first read them. Honestly, the toughest part of directing this spot was getting him to stop smiling—since the whole bit hinged on him playing it straight. The rest of the cast and crew were incredible, and it turned into one of those rare, low-stress, high-fun shoot days you always hope for.”
This summer, catch the spot during Baltimore Orioles and Washington Nationals games and across streaming platforms.To learn more, visit JuniorIsASenior.com
To learn more, visit JuniorIsASenior.com
CREDITS
Katie Burson — Sr. Producer
Kait Covell — Production Coordinator
Timmi Wolff — Production Manager
Jed Jecelin — Executive Creative Director
Adam Aud — Associate Creative Director
Matt Ryan — Sr. Copywriter
Renae Diller — Sr. Art Director
Liz Borcik — Account Director
Lexi Cooke — Account SupervisorMichael Fagan — Director
Mike O’Leary — DP
Evan Luzi — 1st AC
Dan Haritan — 2nd AC
John Vallon — DIT
Analee Wong — VTR
Dan Stack — Gaffer
Zach Frederick — Grip
Jason Shinsato — Best Boy
Ryan Clark — Swing
Nikko Biancheri — PA
Bala Mah’moud — PA
Gabby Sturgeon — Sound
Julie Sullivan — Wardrobe
Alyssa Sadler — Props Master
Kim Foltyn — Props Asst
Justin Keefe — Editor
