Planit Agency and Director Michael Fagan Go to Bat with Cal Ripken Jr. for CareFirst

Planit Agency and Director Michael Fagan Go to Bat with Cal Ripken Jr. for CareFirst

Baseball Hall of Famer Cal Ripken Jr. is stepping up to the plate with CareFirst BlueCross BlueShield in a new Medicare campaign by Baltimore’s Planit. As Cal approaches turning 65 this year and becoming Medicare-eligible, he's lending his story—and unmistakable voice—to help seniors across Maryland, DC and Northern Virginia understand their options.

"Cal Ripken Jr. is a national treasure. We couldn’t believe he was turning 65, and we knew most of the Baltimore and D.C. area would feel the same. Especially our Medicare-eligible target audience. So we dialed up that disbelief for this campaign, and the CareFirst team was supportive from the get-go. On top of all that, director Michael Fagan got comedic gold from our actors and somehow made Cal even more loveable. Dream project for sure." - Matt Ryan, Sr. Copywriter 

"The team at Planit wrote some genuinely funny scripts, and Cal showed up ready to go. He was all in—told us he literally laughed out loud when he first read them. Honestly, the toughest part of directing this spot was getting him to stop smiling—since the whole bit hinged on him playing it straight. The rest of the cast and crew were incredible, and it turned into one of those rare, low-stress, high-fun shoot days you always hope for.”

This summer, catch the spot during Baltimore Orioles and Washington Nationals games and across streaming platforms.To learn more, visit JuniorIsASenior.com

To learn more, visit JuniorIsASenior.com


CREDITS

Katie Burson — Sr. Producer⁣
Kait Covell — Production Coordinator⁣
Timmi Wolff — Production Manager⁣
Jed Jecelin — Executive Creative Director⁣
Adam Aud — Associate Creative Director⁣
Matt Ryan — Sr. Copywriter⁣
Renae Diller — Sr. Art Director⁣
Liz Borcik — Account Director⁣
Lexi Cooke — Account Supervisor⁣Michael Fagan — Director⁣
Mike O’Leary — DP⁣
Evan Luzi — 1st AC⁣
Dan Haritan — 2nd AC⁣
John Vallon — DIT⁣
Analee Wong — VTR⁣
Dan Stack — Gaffer⁣
Zach Frederick — Grip⁣
Jason Shinsato — Best Boy⁣
Ryan Clark — Swing⁣
Nikko Biancheri — PA⁣
Bala Mah’moud — PA⁣
Gabby Sturgeon — Sound⁣
Julie Sullivan — Wardrobe⁣
Alyssa Sadler — Props Master⁣
Kim Foltyn — Props Asst⁣
Justin Keefe — Editor⁣