| Purina Animal Nutrition has partnered with creative agency Battery to launch “We’re Animal People,” a national brand campaign that celebrates the passion, dedication, and emotional connection at the heart of raising animals. The campaign is anchored by a :75 brand film, “We’re Animal People,” which highlights Purina’s more than 130 years of experience in supporting cattle, chickens, horses, and all the farm animals in between with research-and science-backed nutrition. Watch the film here. More than just showcasing Purina’s expertise, the film taps into the deep, emotional bond between people and their animals, reflecting the shared values, daily dedication, and personal enrichment that come with caring for them. The film closes with the tagline “From the ground up, we’re animal people.” As part of the campaign, Purina has also rolled out a series of :30 second spots celebrating both the animals and the people who dedicate their lives to them.  English Horse: The spot focuses on the partnership between horse and rider, where there is no substitute for quality time or quality feed. Chicken: The chicken spot highlights the care and dedication that goes into raising hens, and the special connection between chicken owners and their 'ladies'.” Cattle: The herd is the central focus, narrowing in on the dedication required to take care of the cattle, while emphasizing the importance of preserving the lifestyle and passion for future generations. Together, the films reflect a shared truth across animal communities: caring for animals can be demanding, but it is also deeply rewarding. That understanding highlights the care and commitment Purina shares with animal owners, grounded in a belief that animals deserve the best nutrition. The national campaign launches today across OLV, CTV, social, print, OOH, display, radio, and digital audio. |
CREDITS
Battery
Philip Khosid, Co-Founder & Chief Creative Officer
Scott Brown, Executive Creative Director
Michelle Nam Fischer, Group Creative Director
Chris Gilbert, Associate Creative Director
Pedro Baron, Senior Copywriter
Lait Fitzpatrick, Senior Copywriter
Jessica Shepard, Senior Producer
Marco Vidalis, Head of Production
Pat Dunneback, Managing Director
Miranda Curry, Group Brand Director
Sam Amezquita, Brand Supervisor
Matt Arias, Senior Brand Manager
Suzy Mae Mattay, Strategy Director
Malcolm Karow, Junior Strategist
Philip Khosid, Co-Founder & Chief Creative Officer
Scott Brown, Executive Creative Director
Michelle Nam Fischer, Group Creative Director
Chris Gilbert, Associate Creative Director
Pedro Baron, Senior Copywriter
Lait Fitzpatrick, Senior Copywriter
Jessica Shepard, Senior Producer
Marco Vidalis, Head of Production
Pat Dunneback, Managing Director
Miranda Curry, Group Brand Director
Sam Amezquita, Brand Supervisor
Matt Arias, Senior Brand Manager
Suzy Mae Mattay, Strategy Director
Malcolm Karow, Junior Strategist
Purina
Scott Schraufnagel – Brand Development Director
Kristina Mossong – Brand Stewardship Manager
Jenny Moran – Senior Brand Stewardship Associate
Sarah Ferguson – Senior Brand Stewardship Associate
Linzey Holzhauer – Senior Producer Specialist
Jessica Normand – Senior Marketing Manager
Elizabeth Backes Belew, Ph.D – Beef Technical Solutions
