REGULAR, a new production company representing directors and photographers, launches today in the US with offices in Los Angeles and New York. Led by Executive Producers Drew DeGennaro and Renee Krumweide, REGULAR launches with its own US roster of directors and photographers.
REGULAR makes commercials, branded content and music videos across motion and stills, working with agencies and direct with brands. The two’s recent work includes Mazda for VML (dir. Chris Fowles), KFC for High Dive (dir. Radical Friend), Chex for Momentum (dir. Liam Chapple), Army for DDB (dir. Jake Dyson), Alex Warren "Emerald Eyes" for Atlantic Records (dir. Skyler Brown), Mazda for Lafayette American (dir. Natalie Johns), Graza for Quality Meats (dir. Morgan Harary), AAA for FCB (dir. Katie Bell), DoorDash for GUT LA (dir. Lee Einhorn), Airbnb (dir. Luke Monaghan) and many more.
REGULAR is led by Executive Producers Drew DeGennaro and Renee Krumweide, production veterans with combined experience working with brands including Nike, Google, Coca-Cola, Beats, Uniqlo and Vans. Drew brings a multidisciplinary background across stills, motion, post and agency-side work, while Renee brings hybrid expertise across advertising, production and sales, having launched European production companies in the US including OB42 and Hobby Films. Together they lead REGULAR from Los Angeles and New York.
"This is a very competitive industry, and it rewards focus," says DeGennaro. "REGULAR is understated by design. Our talent is not. We're purposely a brand that moves fluidly with the talent around us, and together we form a strong collective voice made up of distinct, individual perspectives. For our agency and brand partners, that means a company that pushes the creative while staying focused on what each project requires. For our directors and photographers, it means a home that invests in their growth and champions their ambitions. We're grateful to everyone who has trusted us with this next chapter, and however we grow, we move forward together."
"I spent more than ten years as a sales rep with Resource before moving into an EP role, and so much of my EP career since has been spent bringing European companies to the US, with Common People Studio, OB42 and Hobby Films. Drew and I keep going back to those markets for a reason. The talent and craft there are remarkable, and I have so much respect for the people who built those companies. This time, we're building our own house here, because the US is the market we know best," adds Krumweide.
REGULAR's directing roster includes Chris Fowles, Lee Einhorn, Lillie Eiger, Luke Monaghan, Angela Ricciardi and Jared M Royal. Its photography roster includes Brad Ogbonna, Anne-Marie Halovanic, Ben Strang, Greg Noire and Angela Ricciardi.
REGULAR is represented by Laura Dane (Catalyst) on the East Coast, Helen O'Brien in the Midwest, and Harrison Elkins (Hero Management) on the West Coast and in Texas.
