Rich Roll, Andre Agassi & Walker Hayes Headline "The Action Plan" Directed by Lucy Walker
Lincoln Financial (NYSE: LNC) today announced the launch of a four-part docuseries, titled ‘The Action Plan,’ in partnership with wellness advocate and podcast host, Rich Roll. The new series, from Emmy Award winning director Lucy Walker, takes Roll’s #1 self-improvement podcast out of the studio and into the action, meeting up with notable guests who represent some of today’s most popular pastimes.
Tennis legend and pickleball enthusiast Andre Agassi, country music star Walker Hayes, two-time Olympian and Ironman triathlete Sarah True-along with New York Times best-selling author of The Psychology of Money Morgan Housel, all join Rich as they breakdown how they prioritize living fulfilled, healthy, and financially stable lives.
Today, adults in their 40s and 50s are healthier, more active and predicted to live longer than ever before, and they want to spend these years pursuing their passions. Lincoln Financial conducted a national survey to better understand this audience, learning that 77% of Americans in this age group see this phase of life as one they will be able to pursue the passions and pastimes they did not have time for during their working years, but only 11% of respondents planned or budgeted for pastimes.
To encourage this audience to take action to ensure they’re financially prepared to keep doing the things they love, the docuseries was produced to help celebrate pastimes and inspire conversations no matter what stage of adult life you may be experiencing. Viewers will enjoy a masterclass of insights, personal triumphs and challenges, alongside resources and ways to help plan for the future. While Rich Roll has never spoken about financial security on his platform, he realized the huge opportunity to connect with listeners facing similar experiences - and thus the partnership with Lincoln Financial was born. Alongside his guests, Roll explores how Lincoln’s products, along with preparation and planning, can allow your passions to grow.
“I remember turning 30 and thinking my life was over. Little did I know, I’d write my first book at age 44. I didn’t start a podcast until I was 45. Now at 58-years-old, I’m having more fun than ever and truly making the most of this time in my life,” said Rich Roll, host of The Action Plan series. “Through my podcast, I’ve always shared my hobbies and explored the passions and professions of my guests, and now with Lincoln Financial’s help, we’re able to take the podcast out of the studio and practice these hobbies together. We dive into deep discussions about their careers, personal triumphs and the challenges they’ve faced, with the goal of helping viewers crack the code to living fulfilled, long and healthy lives.”
In each episode, Roll steps into the world of his guests to learn more about what drives their passions, how they prioritize all aspects of wellness and how they envision their future lives. The premiere episode features Andre Agassi as he teaches Rich the ins and outs of his new favorite pastime: pickleball. The pair discuss how Agassi channeled his tennis career into his new passion and how his enjoyment of the game inspired him to elevate the sport across the U.S. and demonstrate how an active, healthy lifestyle is achievable at any age.
“I was only 16 when I started playing tennis professionally. I started signing sponsors and winning prize money and it all felt like so much so fast – there’s no real way to prepare for having nothing and then having everything, unless you actively seek advice. Even then, you still have to take that advice and learn from it,” said Andre Agassi, guest on episode one of The Action Plan. “It’s tough for an athlete, being paid for your performance, because when the performance stops, if an injury happens or something goes wrong, you still have bills but no way to manage it. Figuring out how you really want to live and thinking about your future is important.”
"It was a true pleasure to collaborate with Havas and Lincoln Financial on The Action Plan series,” said Lucy Walker. “I am a big fan of podcasts and Rich Roll. It was exciting to bring him and his amazing work to the screen. This is a series that addresses what we are all concerned about; maintaining our physical health and fitness, as well as our financial well-being, in other words, how to live the longest happiest life possible. I’ve directed quite a few sports-focused series and documentaries in my career and had a blast on this one, culminating in learning pickleball from Andre Agassi. I want to pay tribute to everyone involved, Rich, our guests, Havas, Merman USA and our ingenious Los Angeles based crew.”
The Action Plan content series is the latest initiative in a campaign of the same name from Lincoln Financial, with the continued goal to reframe the way people perceive and talk about this fit and active generation. Lincoln Financial offers products designed to help Americans ensure they’re financially prepared to keep doing the things they love, well into the future.
Viewers can watch Rich Roll and Lincoln Financial’s Action Plan content series on LincolnFinancial.com/RichRoll. Rich Roll and Lincoln Financial are not affiliated.
Campaign Credits
Client: Lincoln Financial
Executive Vice President, Chief Distribution and Brand Officer John Kennedy
CMO, SVP Brand and Individual Solutions Kathy Kavanaugh
AVP, Advertising Sarah Blair
Specialist, Advertising Lauren Picone
Consultant, Advertising Julia Phillips
Agency: Havas
Chief Creative Officer, Co-Chief Executive Officer Dan Lucey
Chief Executive Officer Sarah Collinson
Chief Strategy Officer Justine Feron
Chief Production Officer Melissa Tifrere
Creative Managing Director Israel Garber
Creative Director Chris Michael
Associate Creative Director Mario Licato
Executive Producer Josh Kornrich
Executive Managing Director Chrissy Gajiwala
Senior Account Director Bill Powers
Senior Account Executive Grace McNichols
Senior Project Manager Tom Sleva
Senior Business Manager Suzanne Voss
Primary and Post-Production Company: Merman
Director Lucy Walker
Cinematographer Nick Higgins
Global Managing Partner Kira Carstensen
Creative Director Jack Taylor Cox
Executive Producer / Head of Production Jessica Miller
Producer Julian Cautherly
Editor Alessandro Soares
Editor Pablo Proenza
Assistant Editor SteevJ Brown
