Lewis Hamilton Takes Off in Director Scott Weintrob's Ferris Bueller Throwback

Scott Weintrob, who is represented for commercial work by the global production company Merman, is the director behind the widely acclaimed recreation of the iconic “Valet” parking scene from the John Hughes classic Ferris Bueller’s Day Off, with Formula One racing legend Lewis Hamilton in the driver’s seat.  

The film was produced by Weintrob's Endeavor-backed company Large Eyes Entertainment, which specializes in nonfiction and branded content featuring big names in entertainment. Ferris Bueller is Hamilton's all-time favorite movie and he initially launched the film on his Instagram feed for his fanbase. It has since taken on a viral life of its own, reaching 120 million impressions online and counting, which is $23 million in advertising equivalency value, according to Endeavor's analysis.

Check out the film on YouTube here!

Weintrob and his team shot the live-action actors Lewis and Edward Norton and original Ferrari surrounded by large high-definition LED video walls at the MARS Volume stage in London. He worked with the VFX team at EDI to remove the original valet drivers and rebuild the backdrops, shooting all closeups of Lewis and Edward in camera.  

Weintrob is a prolific and innovative showrunner and director who has worked on global campaigns for brands including Audi, Cadillac, Volvo, Corvette, Ford, Apple, Netflix, Amazon Studios and Pepsi, to name a few. He has won industry awards including Cannes Lion and D&AD’s. Scott has collaborated with high profile talents across fashion, music and film including Rihanna, Cindy Crawford, Emily Ratajkowski, Gigi Hadid, Irina Shayk and Adriana Lima, Offset, Cardi B, Chance The Rapper, Lil Yachty and more. His creativity is characterized by a unique blend of storytelling and the embodiment of authentic street culture.