Simian, the showreel-building, review, approval and reel analytics platform used globally by creative leaders, has partnered with Northern Lights Family to bring Presaige integrations to Simian's AI package. The Presaige add-on allows Simian users to leverage their existing reel data and analytics with a range of AI insights that help boost reel engagement.
Presaige's AI-informed scoring systems test and analyze how work will perform before it's sent to the client. It estimates readiness, engagement, impact and viral potential based on technical and non-obvious pixel level analysis which is both platform and demographic agnostic.
"What makes Presaige's scores so useful is the range of categories in which it reviews and analyzes the work," says Jay Brooks, Simian's Chief Technology Officer. "It raises the bar for the reel-building process because you're getting instant feedback from multiple perspectives without any need for the tedium or costs that comes with A/B testing."
In addition to general scoring and analysis, Presaige can suggest and create optimal thumbnails for any work in the media library. This is especially useful for companies with large libraries of work, as Presaige selects multiple shots to give users a range of options.
"We've heard it from the source - some agency producers don't even watch a spot if the thumbnail doesn't convey what they're looking for," says Brian Atton, Simian's Chief Operating Officer. "Searching for the perfect frame takes time; Presaige streamlines this significantly, offering multiple options to suggest the best possible shots."
Once the work has been finalized and the perfect thumbnails have been chosen, Presaige's work still isn't over - it is even capable of reordering spots within a reel to ensure the entire presentation has the best pacing and viewer engagement possible. These estimates are based on Presaige scores, past Simian viewing data and in the near future will also include integration with Reel.io to determine which spots had previously been used in winning reels.
Kellie Atton, Simian's Head of Sales reflects on these new features: "The biggest thing I always want to tell people about Simian is how imperative reel analytics are. Presaige is just one more incredible tool to help Simian users build the best possible reels, gain the most reel engagement and most importantly - win more jobs."
Simian's Presaige integration is a free add-on to all Simian AI Package users. To learn more about Simian, schedule a demo or get a free trial, visit https://www.gosimian.com/
