Simian, the showreel-building, review, approval, and reel analytics platform used globally by creative leaders, has unveiled the Simian Ecosystem. This launch includes revamped websites for all Simian products, a suite of new reel presentations (check them out here), as well as modern updates to all existing presentation templates.
The Simian Ecosystem is a soft rebrand designed to incorporate every stage of the production and post-production sales process from showreels sent, to leads tracked, to jobs won. It clarifies the relationship between Simian / Simian Lite, Reel.io, and The Howler, positioning each product as one essential piece of the sales and growth process for creative companies.
"Since our launch in 2009, Simian has consistently blurred the line between traditional reel building and review & approval," says Brian Atton, Chief Operating Officer at Simian. "Now that Reel.io and The Howler are where they are, Jay and I felt it was time to redefine Simian's ethos and mission statement. We've always been about helping creative teams win jobs, and now we're offering even more tools to make that possible."
"At the end of the day, Simian has always been about one idea: streamlining the processes that go into producing, finishing, and winning great work," says Jay Brooks, Chief Technology Officer at Simian. "We're doubling down on that because production and post companies deserve tools made for them - and by people who actually understand their industry. The Simian Ecosystem is an idea we've been simmering on for a while now, and it's exciting to see it finally take shape."
It starts with the showreel
Every opportunity to win the next big job begins with a reel, and Simian combines production and post-production essentials into one smart platform. Everything from reel building, media management, client review, and video collaboration lives here.
The reel connects to a lead
After a reel is sent, Reel.io tracks that lead, keeping work, client relationships, and customer conversations connected to one actionable pipeline. This keeps your team on top of things, and always aware of next steps.
And it wins the job
That's where The Howler comes in. Not to get too meta, but this is where the advertising industry's makers go to make noise; submitting their company news for free, and then seeing their latest press displayed back on the Simian dashboard, where it all began.
Kellie Atton, Simian's Head of Sales reflects on the brand's new Ecosystem: "I'm super excited about the Ecosystem because it makes our message that much more clear and pronounced. I know it's going to be easier than ever for our clients and prospects to get into Simian, Reel.io, and The Howler. Because that means they'll be able to spend more time focusing on work - and winning it!"
The Simian Ecosystem, its new websites and reel presentations are now live. For more information on Simian, or to get started with a free trial, visit https://www.gosimian.com/.
