Spang & Fable Team for CLUE Games From Virginia Lottery
Spang teams up with Fable Advertising and The Virginia Lottery for Interactive CLUE Campaign directed by Jordan Rodericks with cinematographer Steve Yedlin at the helm of visuals.
Richmond, VA – Fable Advertising has partnered with The Virginia Lottery, tapping acclaimed director Jordan Rodericks to craft an innovative, interactive campaign for their new online lottery and scratcher game inspired by the classic board game, CLUE.
“At Fable, we're on a mission to redefine Lottery TV through smart, effective, playful storytelling with true cinematic quality,” says David Neale, Fable Founder and Chief Creative Officer. “Our latest spot, a 30-second whodunnit that was inspired by Knives Out, was a bold statement of that vision. So when Spang told us Steve Yedlin—the renowned DP who actually shot Knives Out—was joining the team, it was the kind of twist that perfectly captured our drive to keep raising the bar.”
The creative brief? Turn audiences into detectives, immerse them in a real-life mystery, and challenge them to solve the case of the missing CLUE Scratcher—all within 30 suspense-filled seconds.
“I love to plus the boards and enrich the visuals whenever and wherever I can," said Rodericks. “Each job has that one thing that can truly elevate a concept and I knew reaching out to Steve Yedlin and his team was the best thing for the vision."
Yedlin brings his technical artistry and precision to the campaign, utilizing advanced lighting control, dynamic camera movement, and crisp, wide lensing to transform a practical location into a vivid, captivating crime scene.
Together, Rodericks and Yedlin craft a seamless blend of narrative depth and visual intrigue, pushing each other to elevate the campaign’s storytelling while bringing a bold, cinematic edge to the world of CLUE.
Yedlin speaks to partnering with Rodericks, “Collaborating with Jordan was a real pleasure: he knows how to focus limited time and resources into sculpting the visual story he’s after — and he does so with kindness and humor.”
CREDITS
“Dinner Party Disaster” :30
For TV and Online
“Dinner Party Disaster” :15
For TV and Online
PRODUCTION
Production Company: Spang
Director: Jordan Rodericks
DP: Steve Yedlin
Executive Producer/Founder: Melanie Cox
Line Producer: Kaitlin Scates
EP of Post Production: Maggie Melton
Music: Cleod9
Mix: Overcoast
Editorial: Spang
Editor: Jim Vaile
Colorist: Phil Beckner
ADVERTISING
Advertising Agency: Fable
CEO, CCO: David Neale
President, ECD: Kate Carpenter
Creative Director: Maggie Wilhelm
Senior Art Director: Hilda Hosseini
Copywriter: Blake Carlson
Art Director: Mikaela Peters
Senior Producer: Nicolette Steele
Director of Account Service: Brett Shiflett
Account Executive: Abby Steuart
CLIENT
Client: The Virginia Lottery
Executive Director: Khalid Jones
Deputy Executive Director of Marketing: Scott Kenyon
Senior Brand & Advertising Manager: Lindsay Yowell
Marketing Project Manager: Dana Survello
Digital Advertising Coordinator: Jordan Pye
