St. Leo University, Diamond View Launch "Courage to be More"
Saint Leo University, a private Catholic institution founded in 1889, has partnered with Florida-based creative video agency Diamond View to inspire students seeking transformation through its latest broadcast and digital spot, Courage to Be More. Directed by Diamond View’s Vanessa Diaz, the spot highlights the university’s commitment to empowering students with the courage to pursue their dreams.
The spot focuses on Saint Leo’s flexible online education options, designed for full-time working students eager to advance their careers. It tells the story of a woman balancing work and study, her journey mirrored by the growth of a small desk plant. As she nurtures her ambitions, both she and the plant thrive—culminating in a well-earned promotion and a corner office. The emotive spot reflects the reality that anyone, at any age, can take control of their futures through continued education.
“Courage is an integral part of our brand identity. It has shaped the university’s story throughout the years, and today it can be seen in the life stories of so many Saint Leo University students, faculty, and staff,” notes Marie Cirelli Thornsberry, associate vice president of University Brand Marketing & Communications at Saint Leo University. “It was important to develop a creative concept that shows how courage is not just needed for the big moments in life, but in the everyday moments. Consistently showing up day after day, and giving it your best, takes courage.”
Adds Diaz, “We told the story of an online learner taking classes with Saint Leo while pursuing a growing career. It’s a sweet and simple concept, but we added the parallel storyline of the nurtured plant to bring it even more life. Telling a story like this in just 30 seconds is a fun challenge, but with a strong crew and amazing client collaboration, it comes together. I'm very happy with the outcome!”
With the spot, Saint Leo University and Diamond View reinforce the idea that education is a transformative tool, and with the right support, anyone can take control of their future.
