STORY's Alison Roberto Directs New Ferrero Rocher® Holiday Ad Starring Jennifer Love Hewitt

‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally.

Click here to see the “Add Your Golden Touch” spot on Ferrero Rocher’s website and Instagram.

“I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.”

The spot is lit with stunning elegance, bathed in a golden hue that reinforces the brand’s distinctive gold foil wrapping. It features Hewitt sharing simple ways you can ‘add your golden touch’ with Ferrero Rocher®, such as custom handwritten place cards, pyramid centerpieces, and post-dinner gifts.

For Roberto, the only challenge, as is so often the case, was time. “Our film day was filled with variations for our commercial and various social pieces for the campaign all while Jennifer was in the middle of filming a movie, so our time with her was limited. Fortunately, I have the best crew that always rises to the occasion. We film a lot of celebrity work, so we were prepared and up for the challenge.”

Mark Androw, Executive Producer of STORY along with Cliff Grant, adds that the inevitable time crunch was lessened thanks to a full prelight day on location and Alison and her team having everything mapped out so the shoot day went flawlessly.

“We have a great working relationship with Edelman and their Head of Production, Aldo Gagliardi,” Androw says. “The agency was anxious about getting a lot done with the celebrity and the short amount of time we had her. They knew that we had a lot of experience working with celebrities with hard-out deadlines. When our company first opened, we did several spots with Michael Jordan, and we learned the discipline required to get a lot done and not keep the celebrity waiting. The 3 most important things in production are: pre-production, pre-production, and pre-production.”

Creative Credits

Client: Ferrero Rocher
Project: “Add Your Golden Touch” (:30)

Agency: Edelman, Chicago
SVP,Group Executive Producer: Aldo Gagliardi 
Vice President: Alyson Davis 
Vice President, Creative Director: Adam Kitzmann
Director, UEG Talent &Influencer: Alexandra Mende 
SVP, Executive Creative Director: Marisa Biaggi 
Senior Art Director: Amera Lulu 
Senior Producer: Catie Connors 

Production Company: STORY, Chicago & Los Angeles
Director: Alison Roberto
Executive Producers: Mark Androw and Cliff Grant
Director of Photography - Fiorella Occhipinti    
Line Producer- Christine Ritchie
Editor-Steve Morrison