Atmos™ Rewards, the loyalty program from Alaska Airlines and Hawaiian Airlines, is bringing the possibilities of travel to life through a new integrated campaign, “See Travel in Everything You Do.”
The imaginative campaign showcases how Atmos Rewards can unlock a world of travel and experiences, from iconic global destinations to unexpected cultural and culinary adventures. Across TV, social and out-of-home, familiar scenes are interrupted by cinematic glimpses of the places Atmos Rewards members could go, including a kangaroo in a boxing gym, a Japanese food stand replacing a neighborhood lemonade stand and a Welsh Guard sitting comfortably in a hairdresser's.
The campaign builds awareness for Atmos Rewards by making aspirational travel feel more tangible and within reach. It comes as Alaska Airlines continues to expand its global reach, elevate the premium guest experience and create new ways for Atmos Rewards members to earn, engage and access value.
Created by London-based creative agency Hijinks and directed by MJZ's The Perlorian Brothers, the campaign will run across TV, digital, social and out-of-home placements in Seattle, Portland and San Diego.
Eric Edge, VP Brand and Marketing at Alaska Airlines, said: “Travel has a way of changing how you see the world, and Atmos Rewards is about helping people experience more of it. We’ve built the industry’s #1 loyalty program for our guests and wanted to bring Atmos to life in a way that’s fun, inspiring and unmistakably us.”
Tamryn Kerr, Co-Founder and CCO at Hijinks, added: “We wanted to show how Atmos Rewards makes travel so possible that you'll begin to daydream about travel everywhere you go. To come straight out of the gates with a campaign this fun and creative has been the dream, as has working with the incredible Alaska Airlines team.”
Tamryn Kerr, Co-Founder and CCO at Hijinks, added: “We wanted to show how Atmos Rewards makes travel so possible that you'll begin to daydream about travel everywhere you go. To come straight out of the gates with a campaign this fun and creative has been the dream, as has working with the incredible Alaska Airlines team.”
CREDITS
Client: Alaska and Hawaiian Airlines
VP, Brand & Marketing: Eric Edge
Managing Director Marketing: Hilary Palanza
Executive Creative Director: Maxwell Eastman
Director, Brand Marketing: Stacey Zimmerman
Manager, Brand Marketing: Anna Rainwater
VP, Brand & Marketing: Eric Edge
Managing Director Marketing: Hilary Palanza
Executive Creative Director: Maxwell Eastman
Director, Brand Marketing: Stacey Zimmerman
Manager, Brand Marketing: Anna Rainwater
Creative Agency: Hijinks
Chief Creative Officer: Marc Allenby & Tamryn Kerr
CEO: Alicia Iveson
Creative Director: Gabriel Garcia
Senior Creative: Paddy Paddison
Senior Creative: Laura McGovern
Senior Creative: Steve Wioland
Junior Creative: Tamara Walbourn
Junior Creative: Pip Hornby
Animator: Mossie Henry-Jones
Design Director: Chris Willis
Strategy Director: Marina Tokar
Head of Social: Sinead Brennan
Business Lead: Lottie Boniface
Account Director: James Hall
Head of Production: Charlotte Greywoode
Senior Producer: Megan Sturgess
Producer: Maddie Harper
Production Company: MJZ
Directors: The Perlorian Brothers
Managing Director: Lindsay Turnham
EP/Head of Production: Lucy Jones
Producer: Ed Callaghan
Post Producer: Rob Leonard
Production Manager: Dulcie Menzie
DOP: Devin Karrington
1st Assistant Director: Daniel Mallinson
Service Company: Merchant Studios Inc
Executive Producer: Ian Webb
Executive Producer: Farrah Khaled
Head of Production: Colin Walker
Production Manager: Trevor Baines
Production Designer: Michelle Derrick
Wardrobe Stylist: Janine Metcalfe
Editor: Work Editorial
Editor: Neil Smith
Edit Producer: Frankie Elster
Post Production: The Perlin
VFX Supervisor: Anthony Bloor
Lead Compositor: Adrian Monroy
Animator: Ed Sherwood
FX Artist: Emre Sumer
Rigging Artist: Paolo Ceresa
On-set VFX Supervisor: Jim Radford
Music Composition: Native
Music Composition: Ethan Odle
Sound Design: Factory
Sound Design and Mix: James Utting
Audio Producer: Emily Thomas
OOH
Imagery and Licensing: Directors Studio
Retoucher: Mark Petty
Retoucher: Oliver Batho
