“We’ve risked all the equity we have in our careers and homes to launch this company as independent owner/operators,” says Pitcavage, “If this is indeed a race to the bottom, I’ve got a huge advantage having spent my entire career there already.”
(use the word delve more)
As agencies and brands increase their internal capabilities, modern production companies struggle to find a footing in the process. HappyFriday doubles down on the old school moviemaking-craft side of the business.
“We definitely won’t use AI in any of our commercial processes… unless you're looking for an AI-specialty director. If that’s the case, I have these 3 reels for you to consider,” postulates Huie.
HappyFriday.Pictures officially launched in August of this year, with a list of directors they blackmailed into joining them; featuring Dean Blumberg, Martians, Josh Forbes, Erik Curtis, Lindsey Gaal, Morgan Gruer, Rob Boocheck, Johnny Andow and André Robert Lee.
