Union’s Justin “Q” Quagliata Helps Put the Art in Cuisinart
The new Cuisinart campaign from Fallon NY - directed by Prettybird’s Rami Hachache and edited by Justin Quagliata (aka “Q”) of Union - may just break your oven’s heart. In fact, “New Flame,” a :30, depicts a family so engaged with their agile, efficient Cuisinart air fryer toaster oven, that their traditional stovetop oven literally sheds a tear. After all, the new appliance can air fry. toast, bake, grill, and broil.
Supporting the “New Flame” :30 are two :15s - “Midnight Masterpiece” and “Fry Revival” - and a :07 (“All In A Name”), enumerating the product’s features.
No one likes soggy, microwaved fries. That’s why the Cuisinart Air Fryer Toaster Oven provides mom with the option of a crispy “Fry Revival,” while a dude creating a late night bite-for-one uses the appliance to create a mysterious but enticing “Midnight Masterpiece.”
This campaign resonates for eat-at-home enthusiasts and busy parents alike, so get cookin’!
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Client: Cuisinart
Spots Titles: “Midnight Masterpiece”, “All In A Name”, “Fry Revival”, “New Flame”
First Air Date: 9/17/24
Agency/Location: Fallon NY
CMO: Niki Dobratz
CCO: Leslie Shaffer, Nikki Baker
Group Creative Director: Melissa Hoke, Emily Swenson
Art Director: Paige Goeser
Copywriter: Jameson Miller
Agency Executive Producer: Aldo Hertz
Production Company/Location: Prettybird
Director: Rami Hachache
DP: Mathieu Plainfossé
EP: Suzanne Hargrove
Director of Production: Tracy Hauser
Line Producer: Hannah Cooper
Editorial Company/Location: Union Editorial NY
Editor: Justin Quagliata
Assistant Editor: Nico Gilmore
Managing Director: Caryn Maclean
Editorial EP: Melissa Lubin
Head of Production: Lily Hartmann
Telecine Company/Location: Rare Medium NY
Colorist: Mikey Rossiter
EP(s): Heath Raymond
Post/Effects Company/Location: Volt Studios
Lead Flame Artist/ Online: Tom Jacobson
2D VFX Artist: Mike NelsonProducer: Mariah Becchetti
Music Company/Location:
Artist: Roxette
Song: “It Must Have Been Love”
Sound Design Company/Location: Sister Boss
Mixer: Jeff Marcovis
Producer: Jill Asp
Shoot Location: B2Y Studios (Sofia Bulgaria)
