Union Editorial’s Justin Quagliata - aka Q - edited “Collective Intelligence,” kicking off the debut campaign for Toast IQ, Toast’s built-in AI assistant for restaurant operators. Created by Arnold Worldwide and directed by Benji Weinstein of Smuggler, the ad stars celebrity chef and Toast ambassador Tyler Florence.
With a playful approach to the challenges of running a restaurant, the campaign imagines Toast IQ as a team of experts always at the ready, offering real-time insights drawn from a restaurant’s own data and thousands of others. Q’s edit helps deliver the humor and timing that bring the concept to life.
Union’s team also included Managing Director Caryn Maclean, Executive Producer Melissa Lubin and Head of Production Lily Hartman.
CREDITS
Brand: Toast
Spot Title: “Collective Intelligence” :30
First Airdate: October 26, 2026
Chief Marketing Officer: Kelly Sennatt Esten
Vice President: Robert Hale
Head of Creative: Jon Reil
Marketing Director: Margot Koehler
Head of Strategy: Tom Chirico
Campaign Manager: Leah Fagin
Brand Manager: Grady Ross
Strategy Director: Christy Smits
Campaign Director: Megan Flannery
Advertising Agency: Arnold Worldwide
Executive Creative Director: Sean McBride
Group Creative Directors: Justin Galvin, Sam Mullins
Creative Directors: Thomas Hair, Tom Kelly
Executive Producer: Patrick Driscoll
Chief Client Officer: Vallerie Bettini
Marketing Directors: Courtney Calvert, Sydney Southern, Sophia Abdo
Heads of Strategy: Bre Rossetti, Marissa Kelley
Strategy Director: Colleen Saville
Vice President: Cybil Morin
Business Affairs Director: Lisa Belden Colucci
Director of Business Affairs: Jane Dawson
Business Affairs Manager: Leo Doh
Production Company: Smuggler LA
Director: Benji Weinstein
Director of Photography: Chris Mably
Line Producer: Andrew Graham
Executive Producer: Drew Santarsiero
Head of Production: Brian Sabowski
Editorial: Union Editorial
Editor: Justin Quagliata
Edit Assistant: Ashley McGinn
Managing Director: Caryn Maclean
Executive Producer: Melissa Lubin
Head of Production: Lily Hartman
Color: Company 3 New York
Colorist: Tim Masick
Post Production / VFX: Artjail US
Sound: District Audio
Sound Designer: Mike Secher
