Volvo Taps Actor Adam Scott, Park Pictures and Uppercut for Cinematic Docuseries
Volvo Cars is bringing big-screen storytelling into living rooms nationwide with its new docuseries, The Family Car: An American Love Story. First debuting November 7th on Fire TV, Amazon.com and YouTube, the four-episode series will conclude with a special feature film streaming on Prime Video on December 12th.
Directed by Chris Wilcha and featuring acclaimed actor, Adam Scott (Severance, Parks and Recreation), the series explores the powerful bond between people, their families and their Volvos, redefining what the value of a family car means.
“The family car is more than just a mode of transportation - it’s where some of the most meaningful conversations and experiences of our lives unfold,” said Adam Scott, subject of The Family Car: An American Love Story. “Volvo Cars has created something truly special here by capturing these emotional stories and celebrating a pinnacle way we connect, and I’m honored to add my own family story to it.”
Pairing stunning visuals with powerful stories - including four episodes spotlighting Volvo owners and their families in New York (Gus Powell), Florida (Jahphet Landis), Maine (Erin French) and California (Adam Scott) - the campaign series, developed alongside Amazon Ads Brand Innovation Lab, owes its elegance and cinematic vision to the collaboration of distinguished talents: director Chris Wilcha (Flipside) and cinematographer Igor Martinović (House of Cards, Black Rabbit).
“Volvo owners often describe their cars as extensions of who they are, symbols of their identity, values and community,” said Chris Wilcha, Director. “This project offered a rare chance to explore those connections with the depth of a documentary rather than the brevity of a spot. I'm grateful both to Volvo for spearheading this project and to the many owners who let us tell their stories."
Beyond focusing on vehicles, this collaboration underscores Volvo Cars’ dedication to its values of togetherness, nostalgia and human connection, as seen through its drivers and the moments their families share while in their Volvo cars, unleashing a new era of branded entertainment.
“The Family Car: An American Love Story captures what Volvo Cars has always been about – creating meaningful moments of connection," said Janique Helson, Head of Brand Marketing, Content & Creative Services at Volvo Car USA. "These are real stories from real Volvo owners about the experiences that matter most. We're proud to share them through our partnership with Amazon Ads."
"What makes this project special is how it reveals Volvo's quiet but profound impact on American culture," said Kate McCagg, Head of Amazon Ads Brand Innovation Lab. "Using Amazon's unique ability to weave stories across channels, we're showing how one brand has been part of America's most meaningful moments for seven decades - and continues to shape how families connect."
The Family Car: An American Love Story debuts November 7th on Fire TV, Amazon.com and YouTube, and will conclude with a special feature film streaming December 12th on Prime Video.
For more information about Volvo Cars’ vision and campaign, please visit amazon.com/volvocarsusa.
Credits
Volvo
Head of Marketing USA and Canada at Volvo Cars: Rafael Ugo
Head of Content and Creative: Janique Helson
Director of MarTech, CRM and Tactical Advertising:Kevin Corcoran
Sr. Brand Marketing Manager: Allison Lane
Senior Media Specialist: Mackenzie Linehan
Senior Brand Marketing Specialist: Stephanie Francis
Legal Americas: Serafina Chaelen
IP Legal Americas: Maria Svensson
Senior Talisman, Hitchcock
Production: Park Pictures
Director: Chris Wilcha
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Scott Howard
Head of Talent/ Executive Producer: Virginia Williams
Line Producer: Michelle Currinder
Production Supervisor: Danielle Billman
Asst.Production Supervisor: Joey Mendez
Director of Photography: Igor Martinovic
Post Production: Uppercut
Creative Director: Micah Scarpelli
Lead Editor: Tyler Horton
Editors: Devin Stevens, Eric Argiro
Assistant Editors: Jake Cannon, Jake Jennewein, Daviana Angelo, Cristina Headrick
Senior Producer: Chris Muldoon
Executive Producer: Mila Davis
Head of VFX: John Geehreng
Jr Flame Artist: Ernie Armitage
GFX Art Director: Maxime Benjamin
Motion GFX Designer: Waner Zhang
Colorist: Sal Malfitano
Music: Racket Club
Executive Creative Producer / Music Supervisor: Adrian Womack
Creative Director: Nick Crane
Creative Director / Composer: Justin Hori
Production Coordinator: Armand Eduard
Creative Assistant: Owen Stinsmuehlen
Audio Post Production: Racket Club
Sr. Audio Engineers: John Bolen, Nathan Dubin
Executive Producers: Adrea Lavezzoli, Lauren Cascio
Audio Engineer: Ashley “Koomba” Simmons
Audio Assistant: Anthony Nguyen
Footage Research: Curious Research & Clearance
Executive Producer: Christina Lutz
Clearance Producer: Jessica Cope
Clearance: Julia Brandão
Research: Tammy Vo
Footage Licensing
Stargate Studios
Array Footage Licensing
Mark Seliger
Amazon
Director Brand Innovation Lab: Kate McCagg
Principal Creative Director: Dustin Duke
Sr. Creative Director: Steph Cajucom
Creative Director: Scott Rodgers
Copywriter: Greg Ballif
Art Director: Eunie Jang
Sr. Account Executive: Laura White
Solutions Manager: Nicole Brooks
Executive Producer: Carrie Schaer
IPG Media Brands
Americas Business Lead, Initiative: RJ Wicks
Head of Partnerships, IPG Mediabrands: Rachel Schlanger
Group Director, Partnerships, IPG Mediabrands: John Kenyon
Group Director, Partnerships, IPG Mediabrands: Katie Sullivan
Director, Partnerships, IPG Mediabrands: Kamila Darroch
Director, Partnerships, IPG Mediabrands: Monet Merritt
Director, Strategy, Initiative: Morgan McAlister
VP, Group Director, Biddable, Kinesso: Jake Babyak
