Love Song's Saman Aminzadeh Kicks Off New Kit for Adidas and Liverpool FC
Adidas has unveiled newly updated Home and Away jerseys for Liverpool FC’s 2025–26 season that capture football greats in a new dreamlike TVC campaign. The jerseys feature players such as Mo Salah, Virgil Van Dyke, and Curtis Jones alongside legends such as John Barnes, Robbie Fowler, and Kenny Dalglish.
Having previously partnered with the club from 1985 to 1996 and from 2006 to 2012, the iconic Adidas stripes return, bringing fans the same performance-driven technology worn by LFC players, now paired with elevated style. To commemorate the launch and kick off a new 10-year partnership, Adidas enlisted agency The Midnight Club and production company Love Song, with director Saman Aminzadeh, to bring the campaign to life.
Conceived by The Midnight Club, the spot centers on a young fan who stumbles into an Adidas store after hours and discovers the new LFC x Adidas kit, unleashing a surreal journey with club legends past and present. Directed by Aminzadeh, the film blurs reality and dream, beginning with an ethereal dinner scene and culminating with her standing on the Anfield pitch. As vivid, magical visuals sweep across the screen, the message lands with power: Your dream. Our reality.
Blending nostalgia, imagination, and pure fan devotion, the campaign marks the beginning of a new chapter for LFC and Adidas.
"I wanted a heightened reality, a world where design and cinematography amplifies the true emotional pulse of being a fan," says Love Song's Aminzadeh. "The journey we’re taking the audience on is to relive the raw, spine-tingling awe of being a kid."
Adds Love Song EP Sara Wallace, "Liverpool FC is woven through every frame: a living mosaic of club Easter eggs, with every visual detail adding depth, richness, and a sense of wonder."
Client: @adidasfootball x @liverpoolfc
Director: Saman Aminzadeh
Production Company: Love Song
Managing Partner: Kelly Bayett
Managing Director: Shirley O’Connor
Executive Producer: Sara Wallace
Producer: Ellie Fry
Producer: Maddy Perkins
DOP: Robbie Ryan
Production Designer: Kave Quinn
Costume Designer: Neesha Champaneria
1st AD: Christopher Mears
Agency: The Midnight Club
Founder: Ben Moutrie
ECD: Josh Connell
GCD: Dan Merry
Creative Director: Darius Asghari
Executive Producer: Lloyd Jones
Senior Producer: Samuel Pawson
Service Company: Sugar Free
Executive Producer: Michelle O’Brien
Producer: Glyn Davidson
DOP: Ilya Maksymenko
Production Designer: Sami Khan
Production Manager: Ria Hanish-Oakes
Key Grip: Andy Sauer
Gaffer: David Manfield
Edit House: Trim
Editor: Steve Shaw
Edit Producer: Tatyana Alexandra
VFX: Stray
Creative Director: Carl Norton
VFX Shoot Supervisor: Chris Mortimer
2D Lead: Hugo Saunders 1 & Ant Jarvis
Executive Producer:
Producer: Chloe Kerr, Lewes Bridson
Color Post Production House: Company 3
EP: Ellora Soret
Senior Colorist: Simon Bourne
Sound: Joseph Bell of Ear Studios
Sound Design & Mix: Chad Orororo
