Love Song's Saman Aminzadeh Kicks Off New Kit for Adidas and Liverpool FC

Adidas proudly presents the newly updated Home and Away jerseys for Liverpool FC’s 2025–26 season. The jerseys feature players such as Mo Salah, Virgil Van Dyke, and Curtis Jones alongside legends such as John Barnes, Robbie Fowler, and Kenny Dalglish.

Having previously partnered with the club from 1985–1996 and 2006–2012, the iconic Adidas stripes return—bringing fans the same performance-driven technology worn by LFC players, now paired with elevated style. To commemorate the launch and kick off a new 10-year partnership, Adidas enlisted agency The Midnight Club and production company Love Song, with director Saman Aminzadeh, to bring the campaign to life.

Conceived by The Midnight Club, the spot centers on a young fan who stumbles into an Adidas store after hours and discovers the new LFC x Adidas kit—unleashing a surreal journey with club legends past and present. Directed by Aminzadeh, the film blurs reality and dream, beginning with an ethereal dinner scene and culminating with her standing on the Anfield pitch. As vivid, magical visuals sweep across the screen, the message lands with power: Your dream. Our reality.

Blending nostalgia, imagination, and pure fan devotion, the campaign marks the beginning of a new chapter for LFC and Adidas.

Saman Aminzadeh, Director: "I wanted a heightened reality, a world where design and cinematography amplifies the true emotional pulse of being a fan. The journey we’re taking the audience on is to relive the raw, spine-tingling awe of being a kid."

Sara Wallace, Executive Producer: "Liverpool FC is woven through every frame: a living mosaic of club Easter eggs, with every visual detail adding depth, richness, and a sense of wonder."

Players - 

Mo Salah

Virgil Van Dyke

Curtis Jones

Fuka Nagano

Jenna Clark

Ceri Holland

Ryan Gravenberch

Alexis McAllister

Legends - 

Kenny Dalglish

John Barnes

Ian Rush

Jamie Carragher

Bruch Grobbelaar

Sami Hyppia

Robbie Fowler

CREDITS

Client: @adidasfootball x @liverpoolfc

Director: Saman Aminzadeh 

Production Company: Love Song

Managing Partner: Kelly Bayett 

Managing Director: Shirley O’Connor 

Executive Producer: Sara Wallace 

Producer: Ellie Fry 

Producer: Maddy Perkins

DOP: Robbie Ryan

Production Designer: Kave Quinn 

Costume Designer: Neesha Champaneria 

1st AD: Christopher Mears 

Agency: The Midnight Club

Founder: Ben Moutrie

ECD: Josh Connell

GCD: Dan Merry

Creative Director: Darius Asghari

Executive Producer: Lloyd Jones

Senior Producer: Samuel Pawson

Service Company: Sugar Free

Executive Producer: Michelle O’Brien

Producer: Glyn Davidson 

DOP (pick up): Ilya Maksymenko 

Production Designer (pick up): Sami Khan

Production Manager: Ria Hanish-Oakes

Key Grip: Andy Sauer

Gaffer: David Manfield 

Edit House: Trim 

Editor: Steve Shaw 

Edit Producer: Tatyana Alexandra 

VFX: Stray

Creative Director: Carl Norton 

VFX Shoot Supervisor: Chris Mortimer

2D Lead: Hugo Saunders 1 & Ant Jarvis 

Executive Producer: 

Producer: Chloe Kerr, Lewes Bridson

Colour Post Production House: Company 3

EP: Ellora Soret

Snr Colourist: Simon Bourne

Sound: Joseph Bell of Ear StudiosSound Design & Mix: Chad Orororo