AKA Celebrates 15 Years in NYC
Last week, AKA marked its 15th anniversary since launching in the U.S. with a growing national client roster that now spans theater, arts and culture, attractions, destinations, and sports.
Since its inception, the agency has grown to 115 employees across New York and Los Angeles, evolving from a boutique theatrical shop into a full-service creative and media partner delivering content-forward, data-fueled campaigns that get people to go places. Whether on stage, in museums, on city streets, or inside stadiums, AKA’s work is designed to spark connection, build audiences, and drive attendance through the power of shared experience.
“The past 15 years have been defined by extraordinary people – our team, our clients, and the creators we’re privileged to collaborate with – who trust us to bring their visions to life,” said Elizabeth Furze, CEO. “As we look ahead, our focus remains on pushing boundaries, embracing innovation, and continuing to connect audiences to experiences that move them.”
AKA’s powerhouse Broadway roster currently includes & Juliet, ART, Buena Vista Social Club, Cabaret at the Kit Kat Club, Dog Day Afternoon, Harry Potter and the Cursed Child, Hell’s Kitchen, Liberation, Oedipus, Stranger Things: The First Shadow, Waiting for Godot, and Maybe Happy Ending – the winner of the 2025 Tony Award® for Best Musical.
Beyond Broadway, the agency is trusted by some of the nation’s most influential institutions, attractions and experiences including American Dream, Cleveland Museum of Art, The Harlem Globetrotters, Harry Potter New York Store, Mercer Labs, Museum of Fine Arts Boston, NBA Experiences, New York Botanical Garden, Rubin Museum of Himalayan Art, Studio Museum in Harlem (reopening Fall 2025), The Frick Collection, The Metropolitan Museum of Art, The Morgan Library & Museum, The New York Historical, and the YMCA of Greater New York.
AKA opened its West Coast office in Los Angeles five years ago, cementing its bi-coastal presence and driving campaigns for Asian Art Museum, BroadwaySF, Focus Features, Pasadena Playhouse, and The Wallis Annenberg Center for Performing Arts, among others. This expansion has strengthened AKA’s ability to serve clients nationwide with a unified strategy and local expertise.
Among its specialized client offerings, AKA continues to see strong success with Show & Tell Research, its in-house market research firm providing insights to museums, attractions, and theater clients nationwide, and The Arts Insider, a creator program and platform now preparing to welcome its fourth cohort of influencers, amplifying authentic voices in arts and culture.
In addition, AKA has recently introduced two initiatives that reflect its mission to expand access and grow Broadway audiences. The Official Box Office is a streamlined platform offering audiences a simple, direct way to explore what’s on Broadway and purchase tickets directly from official show websites – with no middlemen, no markups, and full access to all available seats. Designed to help both locals and visitors discover Broadway shows more easily, the site makes buying tickets more transparent and welcomes new audiences to theater.
The agency also launched Next Stage, a marketing initiative designed to make Broadway more accessible, welcoming, and inclusive for all New Yorkers. The program promotes Broadway productions through exclusive ticket rates, paid and organic media, and community outreach – with a focus on engaging multicultural audiences across the city. Offered pro bono to participating productions, Next Stage reinforces AKA’s commitment to ensuring Broadway remains an entertainment choice and cultural touchstone for everyone.
As AKA celebrates this milestone year, the agency reflects on 15 years of remarkable growth and impact – and looks ahead with a renewed commitment to being brilliant, agile and worth it. Guided by its mission to get people to go places through real stories and experiences, the agency is poised to define the next chapter of live entertainment marketing.
