Arts & Letters, ProdCo ‘Ramps’ Up Expense Reporting for Ramp
Let’s face it, business people dread doing expense reports. They’re constant headaches, no way you cut it. Ramp is out to change all that, and they’re showing you how in a launch campaign from agency Arts & Letters, which recently was awarded the business. Think you can’t love finance? Think again.
A six-year-old software company modernizing how businesses manage finance, Ramp’s all-in-one finance operations platform has already helped 30K+ companies save time and money by automating expense management, corporate card management, bill payments, accounting workflows, and all those all-consuming tasks. “While Ramp is already popular among modern companies like Shopify, Betterment and Zola, there are so many companies who can benefit from the Ramp magic,” says Arts & Letters Founder and ECD Charles Hodges. “This campaign is designed to introduce the brand to the mainstream finance industry across many categories who are primed for their services.”
Inspired by Ramp’s belief that finance teams deserve better, the “Love Finance” brand platform includes three new spots breaking in early June: ‘Fixing the Parts of Finance You Hate,’ ‘Closing the Books’ and ‘Chasing Receipts’ all use gentle comedy, deft performances and visual sight gags to challenge the longstanding notion that a manual, arduous process for expense reporting is good enough. The brand platform aims to bring heart and warmth to a category that’s for a long time been focused on pain points and functional benefits.
“Finance isn’t numbers. It’s people. Staying late to close the books, chasing down receipts like detectives, holding a company together one line item at a time,” says Geoff Castillo, Creative Director at Arts & Letters, which is itself a Ramp customer. “This campaign is for them. Because Ramp does more than just streamline their work — it fixes the parts of finance they hate, so they can finally love the job again.”
“Finance professionals are the heroes behind every business and they deserve beautiful tools that make their lives easier,” adds Diego Zaks, VP of Design at Ramp. “'Love Finance' is our ode to these teams, designed to celebrate the critical, often unseen work they do every day.”
The platform launch campaign includes a series of films debuting on broadcast, streaming and on social channels. The films were directed by Jara Moravec of ProdCo and edited by Shannon Lowe and Ryan Quinn of XYZ. A second phase of the campaign will launch in September and all work is running across the US.
Ramp “Love Finance” Campaign Credits
Arts & Letters / Agency:
Charles Hodges – Founder/ECD
Molly Jamison – ECD
Andy Grayson – Director of Strategy
Theo Abel - Managing Director
Lisa Setten – Head of Production
Geoff Castillo - Creative Director
Jon Hirsch, Sam Case, Craig Gerringer, Bodi Karsano - Creative
Tanner McColl, Andrew Caturano - Design Directors
Matthew Warren, Justin Herb, Kaitlin Isham - Designers
Jon Serna – Executive Producer
Momo Berg-Munch - Senior Producer
Farheena Mustafa - Producer
Casey Wheeler - Music Supervisor
Lenora Cushing – Director of Business Affairs
Jennifer Kmetzsch – Business Affairs Manager
Emily Jackson - Group Business Director
Abby Bornstein, Mick Potthast - Business Directors
Chelsea Skettini, Samantha Brokaw - Business Managers
Zach Wootton – Group Strategy Director
Caitlin Bokum-Fauth - Strategist
Carly Rullman Walsh - PR Director
Sara Kastner – Head of Talent
Ramp / Client:
Eric Glyman, CEO/Founder
Karim Atiyeh, CTO/Founder
Jack Beveridge - Executive Creative Director
Diego Zaks - VP, Design
Alexandra Hudson - Sr. Brand Producer
Ariel Levin - Senior Brand Writer
Tim Fellowes - Associate Creative Director
Calvin Lee - Head, Marketing Tech & Performance Marketing
Anne Kong - Chief of Staff, Marketing
Production & Post Credits:
ProdCo:
Jara Moravec - Director
Ian Pons Jewell - Founding Partner
Zico Judge - Founding Partner
Emma Wilcockson - Managing Director / EP
Patrick Wood - Executive Producer
Adriana Cebada Mora - Producer
Courtney Nolen - Production Supervisor
Filip Marek - Director of Photography
Julija Fricsone-Gavriss - Production Designer
Spy Films:
Marcus Trulli - Executive Producer / Managing Director
Eugene Marchio - Executive Producer
Aasttha Khajuria - Executive Producer / Service
Tyler Klementti - Head of Production
Chris Cunningham - Local Producer
Paul Fler - Production Manager
Peter Widdrington - Production Coordinator
Editorial: XYZ
Whitney Green - Executive Producer
Rob Rosko - Post Producer
Shannon Lowe, Ryan Quinn - Editors
Carl Simakoff, Sho Kellam - Assistant Editors
Ben Layman - Animator
Sound Design & Mix: Machine Sound
Sound Design: Elizabeth McClanahan
Mix: Elizabeth McClanahan
Senior Producer: Andi Lewis
Audio Assistant: Francis Medina
Production Coordinator: Nick Paul
MD / EP: Matej Oreskovic
Music: Original Music: Overcoast Music + Sound
VFX: Preymaker
Angus Kneale, Verity Grantham, Melanie Wickham, Michelle Cevallos, Jamie Scott, Robert Petrie, Simon Holden, Greg Cutler, Michael Reed, David Grzesik, Nathan Anderson, Jeremy Lloyd-Styles, Yashira Diaz, Brandon Phillis, Paul Cardon, Christian Reyes
Color Grade: Company 3
Colorist: Tim Masick
Color Producer: Alexandra P. Garcia Ortiz
Color Associate Producer: Morgan Coyle-Howard
Color Assistant: Stephen Winterhalter
Color Assistant: Quinn Wright
Color Assistant: Christina Miller
--
