Arts & Letters Turns Turkey Trot into 'Turkey Rot' for Tito’s
Holiday season a bit too frantic for you? No worries, Tito’s Handmade Vodka has the solution. This Thanksgiving, the cheeky brand is inviting everyone to slow down, pour a Tito’s cocktail, and enjoy the holiday from a more comfortable position: making like a couch potato. Working with Richmond agency Arts & Letters, they’ve introduced the Tito’s Turkey Rot, a tongue-in-cheek twist on the traditional ‘Turkey Trot’ that trades sneakers for slippers and finish lines for raised glasses – all while giving back.
For decades, the Thanksgiving Turkey Trot has been a holiday tradition. But this year, instead of pounding the pavement, the Tito’s Turkey Rot invites participants to lean into the “rot” trend – a call to do less, rest more, and “race” toward the couch with a cocktail in hand.
To underscore their commitment to holiday rottage, the brand is making a half-million dollar to Meals on Wheels America – and for every Turkey Rot registration, they’ll add another five bucks, up to $1 million total. The money will help fight senior hunger and isolation this holiday season.
The agency and brand have teamed up to support his effort with an integrated campaign that includes a comic commercial featuring a bombastic ‘lawyer’ who stepped right out of a personal injury attorney ad. (You can see it here.) Also included are social media executions and a range of branded merch just perfect for rotting around in.
“The holidays are already an endurance sport of traveling, cooking, and entertaining,” said Taylor Berry, VP of Marketing at Tito’s Handmade Vodka. “The Tito’s Turkey Rot is our invitation to sit this one out, sip something great, and still make a difference. And if you’re a Trotter, you can enjoy a well-deserved Rot after your 5k. Just make sure there's a Tito’s cocktail waiting for you.”
“It feels good to do some good. But doing good without doing anything, that’s a pretty great feeling,” says Jacob Pankey, Creative Director at Arts & Letters. “We hope Trotters and Rotters alike get to feel that this Thanksgiving, and we’re thrilled it all benefits Meals on Wheels America.”
And of course, no Tito’s event would be complete without an epic cocktail lineup. In honor of Tito’s Turkey Rot, the brand has crafted a suite of witty, holiday-ready drinks perfect for lounging. From the Tito’s Bloody Mary-thon to the Tito’s Turkey Rot Toddy, each cocktail captures the spirit of the Turkey Rot – so go ahead, get cozy.
Whether you love to trot, rot, or both, there’s room for everyone in this race – and signing up is free and simple at titosvodka.com/turkeyrot. After registering, participants 21 and over can take their relaxation to the next level with an optional Turkey Rot Race Packet, available in $25 and $85 tiers with 100 percent of net proceeds benefitting Meals on Wheels America. Each pack is filled with everything needed for a championship-level lounge experience: traditional race-day staples like an official bib, sticker, and cheeky surprises like the “It’s Not a Water Bottle” bottle to toast to the occasion.
