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Howler Editorial

Warm & Fuzzy Adds Zip to McLaren’s F1 Season Debut

Warm & Fuzzy Adds Zip to McLaren’s F1 Season Debut

By Chandler Atton & Anthony Vagnoni When you mention the terms ‘warm and fuzzy,’ people tend to get certain ideas in their heads. Think teddy bears, Hallmark made-for-TV movies, stuff like that. But race cars, hip-hop infused athletic apparel and craft beers? Not so much. Yet it’s in this...

Golden Time with Hype’s Jessie Nagel

Golden Time with Hype’s Jessie Nagel

Every now and then, the P.R. person finds him or herself in the news. Often, it’s for reasons they don’t wish upon themselves. (See Blake Lively for more on that.) But for now, the P.R. person who's in the Golden Time spotlight – and calling...

Madre, Arts & Letters and the Return of the Tito’s Spokescart

Madre, Arts & Letters and the Return of the Tito’s Spokescart

By Chandler Atton & Anthony Vagnoni With SXSW turning the spotlight on Austin once again, we asked director Luisa Kracht of production company Madre and Creative Director Lill O’Connor of Arts & Letters about the making of the Spokescart 2.0 campaign, in which the plucky, self-propelled drinks cart...

1Park9 Gives Mielle a Strong Sense of Connection

1Park9 Gives Mielle a Strong Sense of Connection

When Mielle, an award-winning textured hair care brand, introduced its newest innovation, the Kalahari Melon & Aloe Vera collection, it needed an effort that not only registered with its target audience, but did so with a deep sense of authenticity and honesty. For this, the P&G-owned brand turned...

Golden Time with True Gent’s Jordan Brady

Golden Time with True Gent’s Jordan Brady

It’s hard to believe that Jordan Brady has any downtime, but apparently he does. Between running his production company, True Gentleman, leading the Commercial Directing Film School, holding his Filmmaker Retreats out in Joshua Tree National Park and doing his insightful “Respect the Process” podcast – and of course, directing...

Why S&D's David Gray Gave Treatments the 'Treatment'

Why S&D's David Gray Gave Treatments the 'Treatment'

By Chandler Atton & Anthony Vagnoni Ah, the directors treatment. Profusely illustrated, as they used to say about encyclopedias, and chock-a-block with insight, inspiration and detail, they’re either instrumental in landing a job, according to some directors and EPs, or acknowledged and then set aside, like that goofy gift...

The Howler's Super Bowl Q&A: Big Game Insights by Industry Pros

The Howler's Super Bowl Q&A: Big Game Insights by Industry Pros

By Chandler Atton & Anthony Vagnoni One might think, with all the changes happening across the TV commercial landscape, that the Super Bowl would somehow become less super than it’s been in the past. Is the Big Game still adland’s night of a thousand stars? Has the passion,...