Boomshot Editor Tommy Button on Picking Up the Pace
With stellar commercials to his credit, the former Crew Cuts editor talks about moving into the fast lane of action-sports content....
Howler Editorial
Golden Time with Bark Bark’s Tabitha Mason-Elliott
By Anthony Vagnoni & Chandler Atton
Pinning down Tabitha Mason-Elliott is always a heck of a task. When she’s not busy running productions at Bark Bark, the Atlanta-based studio where she’s Partner and Head of Production, she’s working on industry-wide issues and solutions as Chairwoman of AICP’...
POP’s Aaron Kovan on Defining ‘Audience First’ Production
Prose on Pixels newly appointed EVP, Create on how Havas' production and post unit goes beyond mere 'in house.'...
Director Brendan Gibbons on Taking Off with Feature Tie-Ins
The director behind Progressive’s “Superman” spot describes what it takes to successfully link brand characters with Hollywood’s latest blockbusters....
Tracy Mays Takes a 360 Degree View at The Bigger Picture
By Chandler Atton & Anthony Vagnoni
When you’ve worked at the roster of companies that Tracy Mays has, and you’ve spent time helping lead the commercial production industry as an AICP board member, you get a pretty good purview of how the industry works. Given her resume, it’...
Golden Time with TigerLily’s Varick Rosete
By Anthony Vagnoni & Chandler Atton
On his LinkedIn bio, Varick Rosete refers to himself as an “illustrator, inspirator, risk-taker, motivator and positivitator.” That last one got us. Positivitator? We totally get it.
As Chief Design Officer and Principal at the Jacksonville, FL-based creative and production studio TigerLily, Varick has...
Peligro’s Kuehn Powers Women-Centered U.S. Bank Spots
By Chandler Atton, Editor & Senior Writer for The Howler
Full-service advertising agency Supergood and Peligro Music & Sound have teamed up on a duology of uplifting spots for U.S. Bank. The ads, titled “The Power of Jess” and “The Power of Mia,” both of which are narrated by...