Women in Post Production Talk Inspiration, Obstacles & Triumphs
The Howler turns to seven post production pros for insight on opportunities, challenges and the importance of making connections....
Howler Editorial
Golden Time with Erin Sarofsky of Sarofsky
Been to the movies lately? Streamed any hit shows? Caught a couple of TV commercials, maybe one or two on that Super Bowl? Of course you have. And if so, you’ve seen the work of Erin Sarofsky and her Chicago-based design and production studio, Sarofsky. Erin launched the studio...
Warm & Fuzzy Adds Zip to McLaren’s F1 Season Debut
By Chandler Atton & Anthony Vagnoni
When you mention the terms ‘warm and fuzzy,’ people tend to get certain ideas in their heads. Think teddy bears, Hallmark made-for-TV movies, stuff like that. But race cars, hip-hop infused athletic apparel and craft beers? Not so much. Yet it’s in this...
Golden Time with Hype’s Jessie Nagel
Every now and then, the P.R. person finds him or herself in the news. Often, it’s for reasons they don’t wish upon themselves. (See Blake Lively for more on that.) But for now, the P.R. person who's in the Golden Time spotlight – and calling...
Madre, Arts & Letters and the Return of the Tito’s Spokescart
By Chandler Atton & Anthony Vagnoni
With SXSW turning the spotlight on Austin once again, we asked director Luisa Kracht of production company Madre and Creative Director Lill O’Connor of Arts & Letters about the making of the Spokescart 2.0 campaign, in which the plucky, self-propelled drinks cart...
1Park9 Gives Mielle a Strong Sense of Connection
When Mielle, an award-winning textured hair care brand, introduced its newest innovation, the Kalahari Melon & Aloe Vera collection, it needed an effort that not only registered with its target audience, but did so with a deep sense of authenticity and honesty. For this, the P&G-owned brand turned...
Golden Time with True Gent’s Jordan Brady
It’s hard to believe that Jordan Brady has any downtime, but apparently he does. Between running his production company, True Gentleman, leading the Commercial Directing Film School, holding his Filmmaker Retreats out in Joshua Tree National Park and doing his insightful “Respect the Process” podcast – and of course, directing...