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Howler Editorial

Golden Time with Bark Bark’s Tabitha Mason-Elliott

Golden Time with Bark Bark’s Tabitha Mason-Elliott

By Anthony Vagnoni & Chandler Atton Pinning down Tabitha Mason-Elliott is always a heck of a task. When she’s not busy running productions at Bark Bark, the Atlanta-based studio where she’s Partner and Head of Production, she’s working on industry-wide issues and solutions as Chairwoman of AICP’...

POP’s Aaron Kovan on Defining ‘Audience First’ Production

POP’s Aaron Kovan on Defining ‘Audience First’ Production

Prose on Pixels newly appointed EVP, Create on how Havas' production and post unit goes beyond mere 'in house.'...

Director Brendan Gibbons on Taking Off with Feature Tie-Ins

Director Brendan Gibbons on Taking Off with Feature Tie-Ins

The director behind Progressive’s “Superman” spot describes what it takes to successfully link brand characters with Hollywood’s latest blockbusters....

Tracy Mays Takes a 360 Degree View at The Bigger Picture

Tracy Mays Takes a 360 Degree View at The Bigger Picture

By Chandler Atton & Anthony Vagnoni When you’ve worked at the roster of companies that Tracy Mays has, and you’ve spent time helping lead the commercial production industry as an AICP board member, you get a pretty good purview of how the industry works. Given her resume, it’...

Golden Time with TigerLily’s Varick Rosete

Golden Time with TigerLily’s Varick Rosete

By Anthony Vagnoni & Chandler Atton On his LinkedIn bio, Varick Rosete refers to himself as an “illustrator, inspirator, risk-taker, motivator and positivitator.” That last one got us. Positivitator? We totally get it. As Chief Design Officer and Principal at the Jacksonville, FL-based creative and production studio TigerLily, Varick has...

Peligro’s Kuehn Powers Women-Centered U.S. Bank Spots

Peligro’s Kuehn Powers Women-Centered U.S. Bank Spots

By Chandler Atton, Editor & Senior Writer for The Howler Full-service advertising agency Supergood and Peligro Music & Sound have teamed up on a duology of uplifting spots for U.S. Bank. The ads, titled “The Power of Jess” and “The Power of Mia,” both of which are narrated by...

AREA23’s Chinkara Singh on the Value of Creative Producers

AREA23’s Chinkara Singh on the Value of Creative Producers

By Anthony Vagnoni & Chandler Atton At the most recent Simian Advertising Heads of Production roundtable, this one hosted by 1Park9, we heard a wide range of really smart insights from our assembled production experts. One of the standout participants was Chinkara Singh, Senior VP, Group Director, Creative Production at...