HoPs Work to Balance AI Expectations vs. Reality
The most recent Simian + Optimus Heads of Production roundtable covered a wide range of topics, but AI kept drifting to the top....
Howler Editorial
Sarofsky Skrimps the Dearly Departed for its ‘In Memoriam’
Every year, there’s a wild debate about who gets in – and who gets left out – of the ‘In Memoriam’ video that runs during the Academy Awards broadcast. To help settle this yearly controversy, the Chicago-based creative and design studio Sarofsky has come up with the answer – its own ‘In...
Emerald Pictures’ John Duffin Shares Lessons from the ‘Chiefy’ Train
Wondering where the commercial production industry is headed? Well, just go to the chief for guidance – or, in this case, ‘Chiefy.’ That would be John Duffin, Co-Founder and Executive Producer at Emerald Pictures. John launched the company with his partner Mara Milićević in 2019 after a career that’s seen...
Guesthouse Launches Flexcar’s Talky Cars Leasing Campaign
Independent agency Guesthouse has launched its inaugural campaign for its latest account win, Flexcar, the first and only month-to-month flexible car lease company. The campaign will run across TV, social, digital, and OOH channels.
Commercials for the brand, produced in-house by the agency and post produced at Hero Post in...
Golden Time with Lucky Day’s Pegi Murray
When you talk about someone being a ‘people person,’ well, there are those who know how to leverage that quality to do more than just chit chat. Take Pegi Murray, for example. Her bio proclaims what sets her apart with its very first sentence: If there’s one thing I...
Peligro Music's Greg Kuehn and FANCY's MAPP Explore Music, Collaboration and Friendship
Welcome to The Howler’s Creative Conversations, our new editorial feature that pairs creative people from the agency, production, post production and music & sound ranks with their peers to talk about – what else? – the creative process.
Our first installment of Creative Conversations features two acclaimed talents who’ve worked...
Golden Time with 77 Ventures’ Galen Bernard
Has he seen the Boss? That’s a good question, one we should have asked Galen Bernard, Partner and Creative Director at 77 Ventures, the New York and Nashville-based independent agency. Galen lives along the Jersey Shore, plays and records his own music when he’s not working and has...