POP’s Aaron Kovan on Defining ‘Audience First’ Production
Prose on Pixels newly appointed EVP, Create on how Havas' production and post unit goes beyond mere 'in house.'...
Howler Editorial
Director Brendan Gibbons on Taking Off with Feature Tie-Ins
The director behind Progressive’s “Superman” spot describes what it takes to successfully link brand characters with Hollywood’s latest blockbusters....
Tracy Mays Takes a 360 Degree View at The Bigger Picture
By Chandler Atton & Anthony Vagnoni
When you’ve worked at the roster of companies that Tracy Mays has, and you’ve spent time helping lead the commercial production industry as an AICP board member, you get a pretty good purview of how the industry works. Given her resume, it’...
Golden Time with TigerLily’s Varick Rosete
By Anthony Vagnoni & Chandler Atton
On his LinkedIn bio, Varick Rosete refers to himself as an “illustrator, inspirator, risk-taker, motivator and positivitator.” That last one got us. Positivitator? We totally get it.
As Chief Design Officer and Principal at the Jacksonville, FL-based creative and production studio TigerLily, Varick has...
Peligro’s Kuehn Powers Women-Centered U.S. Bank Spots
By Chandler Atton, Editor & Senior Writer for The Howler
Full-service advertising agency Supergood and Peligro Music & Sound have teamed up on a duology of uplifting spots for U.S. Bank. The ads, titled “The Power of Jess” and “The Power of Mia,” both of which are narrated by...
AREA23’s Chinkara Singh on the Value of Creative Producers
By Anthony Vagnoni & Chandler Atton
At the most recent Simian Advertising Heads of Production roundtable, this one hosted by 1Park9, we heard a wide range of really smart insights from our assembled production experts. One of the standout participants was Chinkara Singh, Senior VP, Group Director, Creative Production at...
Golden Time with Sonic Union’s Adam Barone
The audio community in New York is a tight scene, dominated by a small number of companies and people who all seem to have worked with each other at one time or another. One standout example is Adam Barone. The well known and equally well-liked Managing Director at Sonic Union...