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Machina

Machina Launches Get Maine Lobster’s Inaugural TV Campaign

Machina Launches Get Maine Lobster’s Inaugural TV Campaign

Machina, the performance marketing advisory, today announced the launch of a bold 30-second performance TV commercial for Black Point Seafood’s Get Maine Lobster (GML), America’s most celebrated premium DTC e-commerce seafood retailer. The commercial marks Get Maine Lobster’s first-ever foray into television advertising and signals a new...

Machina Launches to Bridge the Performance Gap Between Brands and Agencies

Machina Launches to Bridge the Performance Gap Between Brands and Agencies

Michael Pierce and Bernadette Abasta have launched Machina, a marketing advisory designed to solve one of the most persistent problems in modern performance marketing: the absence of a truly unbiased voice between a brand’s internal marketing team and its media agencies. Machina operates across creative, media strategy, growth, and...