Pop-Tarts Taps Protein in Comedy Spots Directed by Evan Silver of Reform School
Pop-Tarts is flexing into the protein space with a new TV and social campaign promoting Pop-Tarts Protein, a toaster pastry delivering 10 grams of protein per serving. With 61 percent of snackers actively seeking protein-forward options, the product answers demand while staying true to the Pop-Tarts flavors fans expect, including...