
Cologuard and Grayson Whitehurst Turn Horror Into Humor with Matthew Lillard
In a new campaign for Cologuard, Voyager Director Grayson Whitehurst flips the script on horror tropes to encourage colon cancer screenings with humor and ease. Starring Matthew Lillard, best known for his iconic role in “Scream,” the campaign reframes fear of screenings, of aging and of the unknown, into something...