Beekeeper’s Naturals Professes Love for Bees in New Campaign out of FIN Studios
In time for Earth Month, Beekeeper’s Naturals and its founder, Carly Kremer, professed their unguarded love for bees with “Love Letter,” a dreamy ode to the work and products bees provide the planet every day. Concepted internally by the brand’s in-house creative team, the campaign was directed by Jess Colquhoun and produced by FIN Studios, and brings Kremer back to her roots as a real beekeeper, keeping her as hands-on with the spot as she is with her company.
As the soul of Beekeeper's Naturals, she has historically let the mission speak louder than her name. This project changed that. While going through boxes in her parents' basement last year, Carly found a letter she had written as a child–handwritten, unprompted, about her love for bees and her fear of a world without them. She re-read it decades later as the founder of a company built entirely around protecting those same creatures, which felt like anything but a coincidence.
The film grew from that moment. When FIN Studios auditioned dozens of actors to narrate the titular Love Letter, the team unanimously agreed that Carly’s own voice should star. It wasn’t the plan, but it was the one thing that was true.
Click HERE to view the second spot, Love Letter from a child’s perspective.
Says Carly, “I started Beekeeper's Naturals because bees genuinely changed my life, and the more I learned about propolis, the more I realized the bees had been quietly protecting human health for thousands of years without any of us noticing. This film is our way of finally saying thank you. We wanted to make something that made people fall in love with bees the way I did, not through facts and figures, but through feeling. You don't protect what you don't love, and right now, we really need people to love the bees.”
Says Alex Cohn, Head of Content at FIN Studios, “Carly’s story is so compelling. From her personal wellness journey, to her deep knowledge of the space and the current research on the health properties of all types of bee products, and the general state of bee populations. We just wanted to help Beekeeper’s make content that felt as rich and authentic as their brand.”
